Hana Nguyen Email & Phone Number

Reston, VA, US

Washington, DC, US

Successfully organized more than 30 virtual programs with over 80,000 viewers and attendees and a virtual 3-day conference with 23 programs, 66 guest speakers, 59 exhibitors and 450 attendees

Washington, DC, US

• Lead the Program Department in their work to maintain, develop, coordinate and grow USPAACC programs such as Annual National CelebrAsian Business + Procurement Conference; “What’s Your Pitch: Innovations Meet the.
• Plan and execute full cycles of multiple virtual programs such as building concepts, creating timelines, communicate program details with cross-functional teams, meeting and securing speakers, creating marketing.
• Generate reports after programs including analysis, evaluation, best practices and lessons learned, and program management updates
• Develop, coordinate, and manage virtual conference platform including setting up registrations, updating agenda, speakers, sponsors, coordinating logistics for speakers at the webinars, and arranging for the virtual.
• Improve and enhance Program team’s productivity by giving innovative solutions, streamlining process, and utilizing supporting tools such as HubSpot, Dropbox, Microsoft Planner, Microsoft To-do, and Microsoft Excel
• Assist with program marketing such as designing marketing materials (Canva, and Adobe Acrobat DC), creating and updating USPAACC website, composing marketing emails (HubSpot), and conducting surveys (HubSpot, and.

Completed a personal, voluntary career break relocating to the US, being a full-time mom, focusing on family time, learning new skills, and participating in extra-curricular activities.

Seoul, KR

• Led initiatives and managed event projects by developing, executing, and managing timelines and budgets in coordination with cross-functional teams and external vendors
• Acted as a primary contact in planning and organizing movie premieres including sponsorship negotiations, venue negotiation, communication, booth designs and installation, guest invitations, food and beverage.
• Provided on-site event supports from attendee registration through post-event follow-up
• Used the internal systems to design event plans, implementation, and run reports
• Managed budget of $200K, supervised expenses, tracked invoices and arranged payments to vendors
• Achieved corporate objectives by exceeding box office targets by 15% for 4 movies during working time

Neuilly-sur-Seine, Île-de-France, FR

• Managed the annual marketing plan, and identified the optimal engagement strategies and campaigns to support Dior Vietnam growth and resulting in a sales increase of 14% in 2015 and 23% in 2016
• Implemented all aspects of event planning and logistics including design, production and installation of materials for events
• Developed and implemented the pre- and post-event communications on digital, social media, and prints
• Operated press events attended by 50+ media and VIP customers for new product launches to include Dior Addict Lipstick and Diorsnow, and received 100+ free public relations articles in return
• Coordinated with journalists, beauty editors, bloggers and influencers to publish 100+ articles valued at $50K/month for free in magazines, websites, blogs, and social media
• Monitored marketing budget of $150K and brand profit/loss to optimize the budget efficiency

Seoul, KR

• Managed marketing events and branding for premium cosmetics products with the budget of $300K
• Leveraged consumer, shopper and marketplace data to develop and implement annual communications plan in collaboration with cross-functional and external experts
• Spearheaded innovation projects including new product development and selection for Vietnam market to drive long-term brand health
• Prepared marketing and sales reports, led weekly marketing meetings and facilitated sales trainings
• Re-built VOV brand image by running 100+ events throughout 3 big cities including selecting marketing agencies, supervising booth design and installation, designing promotion programs, and overseeing operations
• Successfully launched Beyond brand in Vietnam by organizing series of opening events with the presence of a brand ambassador from Korea and attendance of 2,000 fans; received media coverage value of up to $150K in return

Ho Chi Minh, Ho Chi Minh, VN

• Managed trade marketing for food brands including Lindt (Chocolate), Bonne Maman (Jam), and Ricola (Herbal Candy)
• Initiated Lindt chocolate in Vietnam, increased its sales volume 155% in year 2011 vs 2010 and improved Lindt to become one of the top 3 highest brand sales contributions after its one-year launch
• Contributed to Bonne Maman sales increase by 50% in year 2011 vs 2010 and Ricola sales increase by 60% in year 2011 vs 2010

Ho Chi Minh, Ho Chi Minh, VN

• Monitored sales and marketing team’s implementation of assignments by the Business Unit Manager
• Supported new Food Business Unit projects such as new brand launches and New Year Hamper
• Built up new procedures and templates to help the Food Business Unit operate more productively

• Launched Grouper Marine Engine to Vietnam market which is known widely among the fishing industry
• Organized Vietship 2008 exhibition with high compliments from head office managements
• Moderated a new product launching via caravans conducted in 10 days in 6 seaside provinces