Highlights:•Recognized for building a world-class marketing ecosystem & providing holistic sophisticated bespoke advertising solutions•Instrumental in managing high magnitude events, endeavored to deliver an unmatched experience.•Growth catalyst, owning big picture strategy that builds businesses, drives company missions - positive ROI deliverables and measurable market growth.•Specialist in creating new brand identities & characteristics- successfully launched brand-building advertising campaigns, thereby maximizing brand visibility.•Authorized to approve all advertising media for print or web.Key Responsibilities:Advertising Expert:•Commanding the battlefield where brilliant minds come together to make bold, award-winning advertising.•Presiding over multiple ongoing project management of the planning/execution of campaigns and programs, including timelines, ROI/results, changes/improvements, resources, budgets and onsite personnel.•Comprehending client needs, challenges, and goals and suggesting innovative strategies and concepts beyond the box and highlight their vision, brand, projects, services/ products. •Measuring advertising campaigns results to determine their effectiveness and cost-benefit ratio•Metric-driven, expert at providing strategic insights from complex marketing data for identifying trends, risks and opportunities for growth.•Superintending a dynamic creative talent for the advertising department. Recruiting, training and leading team brainstorms that efficiently produce breakthrough insights.Marketing Maven:•Leveraging thought leader expertise to transform the marketing strategy from traditional media and promotions to innovative social/digital media.•Intelligence & Insights Business champion - delivered trusted, integrated insights and recommendations that improve company performance and fuel growth.

Key Responsibilities Continued: •Wearing the commercial hat – providing intelligence, reporting, and analysis on budget construction, strategy, spending, and follow-up.•Event Stewardship: •Brains and brawn behind building & executing successful strategies/ great ideas and leading promotional activities for the event. Envisioning goals and playing a crucial role in planning strategies to meet those agendas.•Steering the evolution of brand proposition and driving incremental sales in partnership with the marketing and PR team.•Serving as a SPOC for resolution of operational challenges. Approving all aspects before the event.•Conducting post-event evaluation encompassing outcome analysis and reports for event stakeholders.

Highlights:•Offered deep intellectual & thought leadership for driving the company towards achieving its vision, business goals-propelling advertising revenue, market share/rank, enhancing company performance & surpassing commercial turnover.•Shouldered onus of achieving overall revenue targets and company objectives through effective planning, organizing, leading and developing sales resources. •Strategic Planner, the key member in the company's business planning process, developed strategic blueprint for business, designed sales and marketing strategies, commercial policies, ascertained scope and potential avenues for business growth.•Partnered with Graphic Designers on Media campaigns and creating marketing materials.Key Responsibilities:•Authored business development plans, implemented aggressive strategic sales/ marketing initiatives targeted at expanding market presence and sustained the long-term profit assurance.•Tracked competitor activities and to ensure the company is positioned favorably to grow revenues and market share.•Comprehended clients' current and potential needs by developing strong c-suite business relationships. Enhanced customer satisfaction by maintaining a current/accurate understanding of internal business capabilities and market trends. •Propelled revenue leveraging team members' skills and talents to specific tasks and project coverage of the market for Ethnic media. •Superintended deep bench of talent- world-class marketing and sales team. Galvanized team to be the customers' most innovative partner to cement our brand ambition.

Highlights:•Provided dynamic sales and marketing leadership, propelled business growth, utilized dynamic leadership skills to exceed P&L goals and targets. •Successfully redesigned the company website, thereby driving improvement in usability, design, content for increased company website traffic; optimized media spending to attain lower cost per conversion in sync with desired KPIs. Key Responsibilities:•Developed and executed transformative multi-channel marketing strategies; monitored performance against assigned targets to drive consistent improvement in accomplished results. •Directed advertising, product and sales channel development initiatives to ensure fulfillment of customer needs. •Nurtured a strong network of clients, vendors and strategic partnerships, which aided in identifying lucrative advertising opportunities and sourcing sponsorships to secure financial backing as well as brand positioning across core audience. •Administered production of marketing materials - leaflets, posters, newsletters, etc. & trade shows to boost brand presence and business differentiation. •Conceived and implemented digital marketing, social media and online brand/product campaigns and leveraged analytics to improve customer engagement for higher returns on investment.