Hanafi Cherif Email & Phone Number

Paris, Fr

Gonesse, Île-De-France, France

As the Director of E-commerce at Manutan, I spearhead the strategic development and execution of online sales channels, driving growth and enhancing the customer experience in the B2B distribution sector. I provide strategic leadership by aligning the ecommerce strategy with the company's business objectives, ensuring sustainable growth. I develop comprehensive plans to expand our digital footprint and increase online revenue, leveraging a deep understanding of market trends and… Show more As the Director of E-commerce at Manutan, I spearhead the strategic development and execution of online sales channels, driving growth and enhancing the customer experience in the B2B distribution sector. I provide strategic leadership by aligning the ecommerce strategy with the company's business objectives, ensuring sustainable growth. I develop comprehensive plans to expand our digital footprint and increase online revenue, leveraging a deep understanding of market trends and customer needs.In my capacity as Director, I lead and mentor a cross-functional team of e-commerce professionals, including web developers, digital marketers and e-merchandisers. I fostered a collaborative environment that encouraged innovation and excellence, resulting in significant performance improvements.I execute integrated digital marketing campaigns, leveraging SEO and SEA to drive traffic and conversions. I analyze performance metrics to optimize campaign effectiveness and ROI, making data-driven decisions to enhance our digital marketing efforts.My role also involve implementing advanced analytics and A/B testing to identify opportunities for improving conversion rates and average order values.Maintaining open communication with key stakeholders, including senior management, suppliers, and clients, is integral to my role. I provide regular updates on ecommerce performance, project milestones, and strategic initiatives, ensuring alignment and support across the organization.As the Director of E-commerce, I leverage my expertise to drive the digital transformation of Manutan, delivering exceptional value to our customers and strengthening our position as a leader in the B2B distribution industry. Show less

Gonesse, Île-De-France, France

As the Head of online acquisition at Manutan, I designed and rolled out the Search Engine Marketing department at the group level. My role involved harmonizing tools and practices to increase our online visibility and performance in Search Engine Advertising (SEA) and Search Engine Optimization (SEO).I collaborated closely with sister companies across 17 countries in Europe to ensure the consistent implementation of SEM strategies. This collaboration included regular exchanges to share… Show more As the Head of online acquisition at Manutan, I designed and rolled out the Search Engine Marketing department at the group level. My role involved harmonizing tools and practices to increase our online visibility and performance in Search Engine Advertising (SEA) and Search Engine Optimization (SEO).I collaborated closely with sister companies across 17 countries in Europe to ensure the consistent implementation of SEM strategies. This collaboration included regular exchanges to share best practices, align objectives, and ensure a uniform execution of digital marketing campaigns. Show less

Gonesse, Île-De-France, France

As a Product Owner at Manutan, I played a pivotal role in enriching and developing the Savin'side application. I worked closely with UX Designers and UX Researchers to conduct a user journey audit, ensuring an optimized user experience.I leveraged on the Agile methodology to regularly make application fixes, incorporating user feedback and enhancing existing functionalities. Additionally, I was responsible for creating the product roadmap, prioritizing different features, and making… Show more As a Product Owner at Manutan, I played a pivotal role in enriching and developing the Savin'side application. I worked closely with UX Designers and UX Researchers to conduct a user journey audit, ensuring an optimized user experience.I leveraged on the Agile methodology to regularly make application fixes, incorporating user feedback and enhancing existing functionalities. Additionally, I was responsible for creating the product roadmap, prioritizing different features, and making informed decisions to meet user needs and align with company objectives.Maintaining regular communication with stakeholders was integral to my role as a Product Owner. I provided transparent and seamless communication, keeping stakeholders informed of project progress, gathering their feedback, and involving them in the development process.Furthermore, I took charge of managing application support, ensuring prompt response to user inquiries, resolving technical issues, and delivering an exceptional user experience.As a Product Owner, I leveraged my expertise to drive the growth of the Savin'side application and deliver a solution that met the needs of Manutan's users. Show less

Champs-Sur-Marne, Île-De-France, France

Région De Paris, France

In my role as an Advisor Chief of Staff, I provided key support in synthesizing the activity of the Retail Banking Business Unit in France. This involved closely monitoring performance indicators and the progress of strategic programs. Additionally, I actively participated in various support missions for the Management of Retail Banking in France. This included preparing dossiers for the executive team, contributing to the management of internal communication events, and assisting with… Show more In my role as an Advisor Chief of Staff, I provided key support in synthesizing the activity of the Retail Banking Business Unit in France. This involved closely monitoring performance indicators and the progress of strategic programs. Additionally, I actively participated in various support missions for the Management of Retail Banking in France. This included preparing dossiers for the executive team, contributing to the management of internal communication events, and assisting with cross-functional initiatives. My role encompassed providing valuable insights and assistance to ensure effective decision-making and seamless coordination within the organization. Show less

Région De Paris , France

As a Community Manager, I held a direct reporting line to the Director of Société Générale France. In this role, I developed and managed an internal collaborative platform for all managers within the Network SG France. I animated industry conferences focused on digital topics and collaborated with the communication teams at the France headquarters to facilitate occasional external events.I successfully established regular livestream sessions between the executive leadership and the… Show more As a Community Manager, I held a direct reporting line to the Director of Société Générale France. In this role, I developed and managed an internal collaborative platform for all managers within the Network SG France. I animated industry conferences focused on digital topics and collaborated with the communication teams at the France headquarters to facilitate occasional external events.I successfully established regular livestream sessions between the executive leadership and the entire network of managers, promoting effective communication and alignment. To enhance communication efforts, I utilized various mediums, such as audio and video podcasts, a weekly newsletter, and conducted workshops during regional seminars.Additionally, I actively participated in the implementation of Société Générale's first HR Hackathon, contributing to fostering an innovative and collaborative work culture within the organization. Show less

Région De Paris , France

I was responsible for defining and organizing the content of business meetings for the 300 branches in the Northern part of Île-de-France region. I also designed tools to optimize the work of the sales force. As a critical analyst of commercial and financial performance, I contributed to identifying areas for improvement and recommended strategies to enhance results. Additionally, I managed projects in close collaboration with the Finance and HR teams of the regional office, as well as with… Show more I was responsible for defining and organizing the content of business meetings for the 300 branches in the Northern part of Île-de-France region. I also designed tools to optimize the work of the sales force. As a critical analyst of commercial and financial performance, I contributed to identifying areas for improvement and recommended strategies to enhance results. Additionally, I managed projects in close collaboration with the Finance and HR teams of the regional office, as well as with teams at the national headquarters. My role was to facilitate the development and performance of the organization at all levels. Show less

Département De La Seine Et Marne, France

I underwent comprehensive training in various positions within a bank branch, including Receptionist, Retail Client Advisor, High-Net-Worth Client Advisor, Professional Client Advisor, and Wealth Management Advisor. Concurrently, I took on the role of substituting for branch managers, overseeing a portfolio of 10 branches. This experience provided me with a holistic understanding of banking, equipping me with versatile skills and familiarizing me with the challenges of team management and… Show more I underwent comprehensive training in various positions within a bank branch, including Receptionist, Retail Client Advisor, High-Net-Worth Client Advisor, Professional Client Advisor, and Wealth Management Advisor. Concurrently, I took on the role of substituting for branch managers, overseeing a portfolio of 10 branches. This experience provided me with a holistic understanding of banking, equipping me with versatile skills and familiarizing me with the challenges of team management and strategic decision-making. Show less

I established the online presence of the Master in Banking, Insurance, and Finance at the University Paris-Est Marne-la-Vallée by creating official Twitter and Facebook accounts. Effectively, I communicated about the Master's recruitment campaigns, engaging a targeted audience and highlighting the program's benefits. During events, I energetically animated the social media platforms, encouraging interaction and participation from students and industry professionals. My role was to enhance the… Show more I established the online presence of the Master in Banking, Insurance, and Finance at the University Paris-Est Marne-la-Vallée by creating official Twitter and Facebook accounts. Effectively, I communicated about the Master's recruitment campaigns, engaging a targeted audience and highlighting the program's benefits. During events, I energetically animated the social media platforms, encouraging interaction and participation from students and industry professionals. My role was to enhance the visibility and reputation of the Master, building an engaged online community and contributing to its ongoing success. Show less

Région De Noisy-Le-Grand, France

I contributed to enhancing the commercial organization of the ACPS market (professional) by establishing a comprehensive benchmark of the entity. Assisting the Distribution Project Manager, I analyzed and compared GROUPAMA's commercial accelerators across various regional branches. My mission aimed to optimize performance and strengthen the company's competitiveness.

Master 2 (M2), Management, Marketing Et Production De Services, Parcours Banque, Finance, Assurance

Activities and Societies: Délégué de la promotion 2012-2014 du Master Banque et Président de l'association des anciens du Master Banque.

Google Ads Niveau Avancé, Marketing/Marketing Management, General

Google Ads, Marketing/Marketing Management, General

Licence, Economie Et Gestion, Parcours Gestion, Spécialité Marketing