Hanafi Mohd Taufik Email & Phone Number

Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Lead Generation & Campaign Projects:Conducted transaction mining to identify customer leads based on specific behavioral patterns, providing actionable insights for business campaigns.Led data-driven initiatives by identifying qualifying customer transactions, ensuring compliance with defined criteria, and implementing a process for randomized selection.Feature Store & Data Asset Creation:Built 2-3 data assets to consolidate siloed data into a feature store, enabling data scientists to access clean, structured customer-level data for machine learning projects.Collaborated closely with data owners to gather and clean data, ensuring accuracy and relevance for business initiatives.Data Gathering, Cleaning & Analysis:Heavily involved in gathering and cleaning data from multiple sources before building models, ensuring high-quality data pipelines.Used SQL and Python to extract, clean, and process large datasets.Provided detailed reports and analysis on transaction patterns segmented by customer types and time frames to support business decision-making.Performed general statistical analysis (medians, percentiles, min/max) and presented insights to business teams.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Automated the monitoring of data freshness and completeness by creating SQL scripts, streamlining daily data validation processes.Managed ETL processes in a data warehouse environment, ensuring accurate and timely data loads.Handled ad-hoc reporting requests, extracting data and generating reports for business users using Hive SQL and Excel.Utilized SQL for data extraction and manipulation, and Excel for report formatting and presentation.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Innovated strategies to maximize the utility of client data within a marketing agency serving 50-100 clients.Explored methods to ensure seamless data flow through APIs, leveraging Google BigQuery for efficient data management and integration.Developed a proprietary feature store by joining diverse datasets using keys, enabling the identification of hot and cold leads for clients.Analyzed digital behaviors and footprints, tracking metrics such as link clicks, keyword searches, and mouse movements on client websites to derive actionable insights.Designed and implemented advanced reporting frameworks to include predictions and forecasts based on tracked digital interactions.Collaborated with cross-functional teams to enhance data collection processes and improve data-driven decision-making for client marketing strategies.

Kuala Lumpur, Malaysia

Served as a primary point of contact for clients, addressing their diverse business needs and ensuring satisfaction.Led data initiatives for clients, mentoring junior team members to foster their confidence and skills in client-facing roles.Provided mentorship to new joiners, enhancing their data handling capabilities and business awareness to ensure a smooth onboarding process.Developed a comprehensive model to aggregate data from various sources, facilitating Ideal Customer Profile (ICP) identification and segmentation.

Kuala Lumpur, Malaysia

Generated weekly intent reports for clients, providing insights into marketing prospects, and distributed them to hundreds of internal stakeholders using MailMerge to support effective prospect management.Designed and maintained comprehensive campaign analysis dashboards for various clients, automating the data collection process for post-campaign reporting to enhance user experience for marketing teams.Developed and sustained a model to assess individual engagement levels for targeted prospects, integrating data from multiple sources to effectively categorize engagement.Led a Data Analytics guild of 9 members, promoting knowledge sharing, troubleshooting, and mentoring to ensure team members can effectively serve clients and stakeholders.Responded to urgent ad-hoc requests from clients, delivering visually engaging dashboards and reports tailored to their specific needs.

Kuala Lumpur, Malaysia

Operational Responsibilities :Created and prepared dashboards and reports on a daily, weekly, and monthly basis, including presentation slides focused on key business KPIs such as Customer Satisfaction, Turnaround Time, Service Level, Resolution Time, and Productivity.Effectively communicated findings to Project Owners using visual tools, such as line and donut charts, highlighting trends and areas of concern through color-coded indicators.Provided actionable recommendations for performance improvement through verbal communication and detailed email correspondence.Monitored attendance and adherence of over 150 agents using a live online tracker accessible to Project Owners, facilitating effective scheduling and contingency planning.Developed scorecards and managed incentive payouts for over 100 agents across 8 Southeast Asian markets on a monthly basis.Prepared accurate billing reports promptly to maximize benefits for clients.Back-end Responsibilities :Automated daily tasks using VBA Macros in Microsoft Excel, significantly reducing manual work (e.g., data scrubbing and formula entry).Example: Updated KPI charts for 8 market segments, reducing processing time from one working day to half an hour.Example: Prepared scorecards and printed incentive slips for over 100 agents, cutting time from more than two working days to under one hour.Conducted thorough error checking for inconsistencies before presenting findings to stakeholders, utilizing Excel and VBA for automation to minimize human error.Published engaging live online dashboards securely, allowing Project Owners to access vital management information conveniently.

Kuala Lumpur

Prepared weekly and monthly reports for stakeholders, ensuring timely and accurate delivery of critical information.Collaborated with team members to brainstorm and implement ideas aimed at enhancing the efficiency of report production processes.Led continuous improvement initiatives to optimize report generation across the team.Conducted quality checks on subordinates’ work to ensure adherence to the “Right First Time” principle.Developed high-level dashboards to facilitate strategic decision-making and provide insights at a glance.Coached and trained subordinates on Excel functions and formulas, enhancing their skills and overall efficiency.

Kuala Lumpur, Malaysia

Analyzed top lines of Profit & Loss statements to assess overall financial performance.Reported on sales, analyzed cost of sales and margins daily, providing insights to trade directors to enhance profitability.Forecasted expenses and identified trends to inform trade directors on strategic financial decisions.Assisted in the preparation of budgets to ensure accurate financial planning.Collaborated with Finance and Marketing departments to forecast risks and opportunities, ensuring informed decision-making.Supported the manager with various side projects, contributing to team initiatives.Participated in monthly accounting closing processes to ensure timely and accurate financial reporting.

Selangor, Malaysia

Assisted senior auditors in various audit engagements, focusing on gathering evidence for specific sections of financial statements.Managed administrative tasks related to audit engagements, including the preparation and distribution of correspondence to clients.Engaged with clients to inquire about their accounting principles, standards, and practices, facilitating a thorough understanding of their financial processes.

Finance, General

Acca, Accounting And Finance