Hana Klokner Email & Phone Number

United Kingdom

London, England, United Kingdom

Abbott Hospitality is a growing hospitality brand with multiple hospitality venues.Key Responsibilities-Create a social media strategy for the umbrella brand and ten sub-brands aligned with the business goals and brand guidelines (executed by an agency).-Create a content strategy to be executed by an in-house content creator and an agency.-Audit all existing accounts and make updates to them.-Support hiring, managing, and training of an in-house content creator.-Offer insights, advice, and recommendations to the CEO.Key Accomplishments-Abbott Hospitality and sub-brands pivoted from local businesses to online brands with traction and conversions on Instagram and Facebook.-Mitigated social media risks; the social media PR crisis management plan was used during a crisis during the work engagement.-Created Instagram Stories Guidelines to allow for continuity in case the content creator left the company; trained the content creator on best practices and creating Stories “that sell”.-Secured all existing and new accounts with high-security standards to minimise threats and the accounts being hacked.-Successfully recovered several old Facebook Business Accounts and Pages, saving the company resources to build new ones with the same following. -Developed Social Media Guidelines to increase employee advocacy on social media; training and assessing team members.-Developed a Social Media Policy for the company to mitigate potential threats, crises, and defamation on social media; training and assessing team members; -Developed a social media PR crisis management plan.-Developed Guidelines for Instagram Stories to keep each venue “on brand” and consistent; supported the content creator in using Instagram Stories to increase sales.

London, United Kingdom

provided training and consulting for brands and companies. I helped leverage staff skillsets, build strategies, and advised brands to reach their social media goals. I worked with the following brands: Celebrities/Professionals: Elaine ConstantineSMEs: The Bargello Edit, Childrensalon, Lily and Roo, Rock and Ruby, Waken CareLarge Companies: Amazon, glh Hotels

London College Of Communication – London, United Kingdom

I tutored at the University of the Arts London: London College of Communication. I taught courses Writing for Blogs, Social Media Marketing and Instagram for Businesses and Brands to almost 1,000 individuals online and in person. The courses attracted brands, businesses, founders and international students from every continent. Working at UAL provided me with an excellent opportunity to learn about differences (cultural, geographical, demographical) in using social media.

Wimbledon College Of Arts – London, United Kingdom

I gave four lectures at Wimbledon College of Arts to the fine art BA and MA students to leverage their skills in social media marketing and online communication. My lectures have allowed the students to find practical ways to present themselves as artists on social media, grow their networks, and produce sales.

London, England, United Kingdom

In July 2020 and February 2022, I had the opportunity to create and film two online marketing courses for the platform Domestika.org, Community Management Fundamentals and Social Media for Brands: Strategies to Stand Out Online, respectively. The courses enrolled almost 7,000 online students and had 100% and 95% positive reviews.

London, England, United Kingdom

JMW is a consulting and training company that delivers on major capital and high-performance projects. My role was to support their new online product, WorkWise – an online coaching app with lessons on time-management. Key Responsibilities-Conduct a quantitative market/audience research to define the audience.-Create an Instagram social media strategy aligned with the business goals. -Create a content strategy and content; aligned with brand guidelines.-Post four to five times a week on Instagram and Facebook, created Stories, and Live videos.-Create an email marketing strategy; send weekly newsletters to engage an audience of 18,000 users.-Proof and sign off content.-E-commerce/Shopify, customers and orders management.-Community management, engaging the product subscribers using WhatsApp groups.-Supported customers with online purchases and subscriptions with a high degree of customer experience.-Moderate a group on WhatsApp and Facebook to increase traction and engagement of potential and actual customers.Key Accomplishments-Increased brand awareness – organic increase of followers on Instagram from 0 followers to over 1,200 in the first four months.-Created and published six sales campaigns, 5-10 days long, for the mailing list as well as social media.-First campaign increased sales by 2,400%, recommendations from subscribers made over 10% of the orders for the next enrolment.

London, United Kingdom

I was an associate lecturer at an Italian fashion university, Istituto Marangoni. My role was to prepare the students to market their own fashion brands or fashion brands to which they would get employed by teaching digital marketing, social media, user experience, and the history of marketing.

London, United Kingdom

Who Is Carter is a charity supporting families and caregivers for children with brain injuries, providing information on treatments, and connecting them with health practitioners.Key Responsibilities-Qualitative and quantitative market research to understand the audience clearly.-Create an Instagram and Facebook strategy aligned with the business goals.-Organised an unutilised library of owned media to create a new on-brand social media experience.-Manage and design print collateral to advertise photoshoots for owned media and promote a gala event to raise donations.-Support the content creator and copywriter to create daily curated content and online community on Instagram and Facebook.-LinkedIn content creation and lead generation.-Proof and sign off content.Key Accomplishments-Led creation of content that was frequently shared in direct messages and on Stories, total engagement increased from 1.2% to 16.7%. -Established partnerships with families and caregivers, which resulted in increased brand awareness, and donations to the charity; over $100K raised for the charity online and offline.

London, United Kingdom

I started freelancing and mainly engaged as a training facilitator for small companies and personal brands; the training content included social media marketing best practices, content marketing, and strategy.Some of the companies I worked with (click on the pictures to see testimonials):- L&A Exhibitions, London, United Kingdom- Pozzanghere, London, United Kingdom- Copper Beech Café, London, United Kingdom - JAGS Sports Club, London, United Kingdom- cApStAn, Brussels, Belgium- IEM, Texas, USA- Bury Kirkland Ferri, Tasmania, Australia

Prague, The Capital, Czech Republic

I worked as a Head of Digital for InnocentStore, a fast-growing e-commerce startup selling accessories for Apple products. Key Responsibilities-Plan, produce, and publish content for social media profiles, newsletters, and blogs in three languages (Slovak, Czech, and English). -Write website copies. -Write PPC and Facebook ads and worked closely with the paid ads teams.-Implement collaboration and workflows between translators, designers, and freelancers.-Organise events for influencers to raise brand awareness and reach more potential customers. Key Accomplishments-Grew Facebook from 2K to over almost 10K Followers.-Generated two micro-influencer events with 8K and 10K impressions.

Bratislava, Slovak Republic

I founded an online fashion magazine, Stajl.sk, as a response to a gap in the market for an online fashion magazine during my second year of high school. The magazine gained an excellent public response.

Bratislava, Slovak Republic

I was a contributing editor for Slovakia's most-read Apple magazine MacBlog.sk. Every week I provided about 2 articles with news, reviews, or tutorials from the industry, totalling in over 100 written pieces.