Hana Joo Email & Phone Number

Sydney, New South Wales, Australia

Singapore

Successful business development of Argus Media’s service offerings into frontier markets (Korea, Vietnam) • Built up more than 500+ contacts in Korea and Vietnam markets. • On 2nd year of joining, achieved 190% of the target • 3rd year target (43% above 2nd year target) met by 3rd quarter• Pitching the entire range of Argus’ subscription services including but not limited to: crude, refined products, petro chemicals, coal, LNG, LPG, biomass and fertilizer• Scoped and qualified clients against Argus’ offerings and coordinated conference calls, visits with product specialists, editors and consultants• Maintained great relationship with current customers to ensure successful renewals, upsells and cross sells• Successfully developed Argus Media’s consulting business, from zero revenue when I joined, to positioning Korea as the leading market for consulting services in APAC• Co-ordinated difficult conversations such as cancellations and commercial negotiations• Supported communication of price increases, service launches, editorial (research) pieces• Collaborated with marketing teams on activities such as preparing for conferences and round table discussions• Ensured all activities, minutes, contacts are logged in the CRM system (Netsuite).• Sharing wins with my colleagues!

Singapore

Collaborating with EA’s distributors across APAC to achieve regional sales quotas• Set up fiscal year sales target by territory (Singapore, Malaysia, Philippine, Thailand, Korea and India) by analyzing the previous sales data and negotiating with each territory • Ran weekly sales report, motivating and assisting each territory to meet their quarterly targets• Analyzed pricing for each territory based on their margin, shipping cost, duty etc. • Co-ordinated various sales strategies with each territoryo rebate programs o targeted promotionso discount programs for Black Fridays, Boxing Days etco peak-time promotions for end-customers such as major holidays in Asia• Executed marketing and advertisement plans for key products• Collaborated with advertising agencies in Korea to ensure most effective ad placement for EA’s games

Seoul, South Korea

• Ran sales revenue, marketing & advertising budget, forecast and actuals reports for fiscal year • Negotiated with EA distributors for Revenue and over achieved FY2011 and FY 2012 Q1 & Q2 • Marketing & advertising for all new game launches (Dead Space, Left 4 Dead, FIFA, Need for Speed, Battlefield, Sims etc)o Negotiated with media and advertising agents o Lead the planning and execution of game launching events (Halloween party in 2009, Dark Night Party in 2010) o Lead the planning and execution of EA sponsored gaming competition eventso Developed external partnerships with Adidas, Coca-Cola, NVidia, AMD, Razer which allowed EA to save budget via co-marketing o Opened the EA Korea’s official blog and maintained it successfully by running successive events to attract Gamers • Increased sales of “PCDD- Origin (EA PC Digital Download Store)” with effective promotions & media campaigno Handed over Origin Korea Website department in 2010 o Increased +300% of Sales between 2010 and 2011 by active media campaign, events and promotionso Increased +114% of sales between 2011 and 2012

Seoul, South Korea

• Created marketing proposals to showcase to external partners • Negotiated with media outlets on costs / product of advertisement• Assisted with the forecast and budget planning of Sales & Marketing activities• Translated hardware manuals from English to Korean• Planned and executed various gaming events o 2007 - Razer’s game league, 2007 - invitation game with Fnatic (Pro Gaming team), 2007 - Daegu E-Fun

communication with the relevant communities to promote Vancouver Film Festival

Bachelor Of Arts (Ba), Social Studies

Skills of social work practice, Understanding of public culture, Social work for children, youth and community, Understanding.

Education record