Hana Abu Lughod Email & Phone Number

Abu Dhabi Emirate, United Arab Emirates

Abu Dhabi, United Arab Emirates

Worked directly with senior management of the organization to develop marketing programs, design marketing strategies, and Launch marketing campaigns.Provided leadership and direction in the development, Launching, and monitoring of the strategic Marketing plan for the organization.Planned events from start to finish according to requirements, target audience and objectives.Developed and manage annual marketing budgets for the organization.Conducted market research, analyzed and established data management to improve the organization's marketing efforts.Tracked the effectiveness of marketing campaigns and reported findings to the executive team.Managed the relationship with the advertising agencies and ensured briefs aligned with the brand guidelines.Oversaw all content and imagery with the creative agencies.Developed and maintained retailer engagement strategy.Led all mall campaigns and promotions from concept to execution.Set campaign KPIs, ensuring results meet objectives and justify the budget allocation.Managed relationships with the PR agency and ensured press office and activations were implemented, keeping in mind predefined objectives.Managed crisis communication process across different channels and in line with escalation processes.Led the development and implementation of a CSR strategy for the mall together with the PR agency.Conducted research to identify customer insights, media best practices, spend analysis, and market trends with partners and relevant media and PR agencies.Designed, wrote, and oversaw the production of promotional materials, including catalogs, brochures, flyers, mall guides, in-mall branding, outdoor, printed media, radio ads, TV ads, videos, social media content, and online ads.Planed, designed, implemented and monitored social media marketing campaigns.Created and managed social media content, including text, audio, visual and multimedia formats.Designed, implemented and managed social ad campaigns.

Abu Dhabi, United Arab Emirates

Abu Dhabi

Baniyas, Abu Dhabi, United Arab Emirates

Abu Dhabi, United Arab Emirates

Dubai

• Presenting live/recorded radio shows, and live events/conferences.• Recording voiceover for commercial ads.• Managing and creating rich programming content for the brand Hayat FM.• Developing the online content in Arabic and English.• Training presenters on how to create valuable content for their shows.• Acting as a copywriter for radio ads, online content, and press.• Creating content for newsletters, invitation letters, press releases & mailshots for thebrand in both Arabic & English.• Maintaining and updating company website content.• Creating the social media content strategy for the brand and implementing it on allplatforms.• Arranging and organizing promotional events such as Roadshows and Outside Broadcastshows.• Managing all sponsorship related content for the radio station clients/brands.• Developing the brand guidelines and identity.• Designing and managing marketing campaigns.• Creating feature packages with interesting content that can be sponsored.• Planning and implementing various corporate events.• Designing and producing sales presentation materials.

Managing, supervising and coaching, a team of twenty 20 professionals.• Managing on air and off air content.• Managing and direct radio imaging and sound.• Monitoring and evaluating the quality of the station, making sure all content is in linewith the rules and regulations, and working with staff and DJs on maintaining stations’music formats.• Assuming the role of the direct contact between the stations and all other departments(sales, marketing, concepts & promotions and traffic).• Main point of contact between client and agency.• Working closely with General Manager on business development and overall stationreporting and on financial budgets.• Analyzing the radio viewership, market figures, and creating new programming strategiesbased on the result.• Developing strategies with sales, marketing and clients to produce and direct successfulradio promotions.• Preparing all sales kits for presentations and post events such as researching, presentations, brochures, flyers, brochures & infographic charts.• Overseeing the creative artwork to launching several campaigns through outdoor advertising, press, social media and digital.• Managing and directing PR plan and strategy for the radio station.• Managing and directing marketing plan and strategy.• Arranging promotional events for the radio station and clients.• Managing and monitor online social media content.• Overlooking the entire process of creating and developing the corporate video.

Jordan

• Directed and produced all on air shows. • Prepared creative concepts and advertisement. • Managed online and social media content. • Hosted daily and prerecorded shows. • Directed station promotions.• Hired and trained new staff. • Recorded voice over for advertisements.

Jordan

• Produced and supervised on air shows, newscast, prerecorded shows and promotions.• Copywriter.

Jordan

• Produced and supervised on air shows, prerecorded shows and promotions.• Copywriter.

3.6, Mass Media

High School