Hana Nendl Email & Phone Number

Lausanne, VD, CH

Lausanne, Vaud, Switzerland

• Conceptualized and successfully launched from ideation to implementation B2B Digital Centre of Excellence - operational support for Markets on content production, omnichannel campaign execution and omnichannel.
• Leading team of 15 experts; driving prioritization, resource planning, budget/business planning requirements
• Leading integrated sales & marketing strategy and execution through the company’s owned channels, showcasing driving the business impact through omnichannel approach, while driving efficiencies on Global and Local levels
• Leading strategical alignment on the B2B omnichannel approach across B2B Nestlé businesses

Lausanne, Vaud, Switzerland

• Drove omnichannel HCP engagement strategy development and a roadmap to operationalize next-generation go-to-market commercial models
• Worked with Global teams and Markets to drive from concept to deployment the use of data-driven and automated closed loop marketing to improve coordination and integration of rep-orchestrated channels and non-personal.
• Drove the implementation of the digital architecture as the enablement and the foundation of the omnichannel HCP engagement, while identifying and leading agile pilots to validate business cases and operational model.
• Developed the talent in the organization by mentoring through temporary internal job placements
• Embraced additional responsibility of leading Global sales-force effectiveness strategy and leading change management in Markets’ commercial execution models

Copenhagen, Capital Region, Denmark

• Drove Novo Nordisk’s regional digital/multichannel transformation and ensuring global/regional/local strategic alignment and across Marketing, Sales, Medical and Market Access functions
• Led 12 local Multichannel Customer Engagement Leads, while sharing digital innovations throughout the commercial organization across all European markets
• Drove change management and acceleration of digital capabilities within Region Europe to execute on multichannel customer engagement strategy and operating model, and bringing Digital as an essential part of the.

Copenhagen Area, Denmark

• Led capability development in multi-channel marketing, pivotal in driving organizational change management
• Advisor to global, regional and local brand teams to define and implement key multi-channel plans meeting customer needs and delivering business impact
• Translated brand strategies into tangible multi-channel customer engagement journeys
• Led all global paid media activities

Copenhagen Area, Denmark

• Global Digital Partner for Victoza® Global Brand team - developed digital strategy focused on the launch of new indication (cardiovascular) and targeting new customer group
• Continuously monitored and adjusted digital strategy based on KPI dashboard performance
• Led digital strategy for congresses

Dublin, Ireland

• Led redesign of patient support and educational platform and its integration to B2C CRM system
• Managed internal and external cross-functional project teams, while spearheading review of all project deliverables for quality and accuracy
• Developed e-loyalty mobile app for Alcon South Korea and Hong Kong as a support for optical shops (B2C focused)

Dublin, Ireland; Fort Worth, Texas

• Delivered CRM strategy for all Alcon brands encouraging customer acquisition, re-engagement and retention strategies throughout customer life cycle
• Managed multi-teams and multiple projects simultaneously to create the most effective marketing tools for CRM system
• Delivered customer journey mapping & maximizing commercial opportunities – cross-sell & up-sell in collaboration with strategic & UX partners
• Took additional responsibility as Alcon Global Web Ecosystem Manager - prioritized digital projects in markets globally based on market potential and strategic objectives, while managing multiple projects and.
• Functional team lead of three project managers in charge for B2B and B2C website projects globally

Zagreb, Croatia

• Promoted to Product Owner role responsible for devising, developing and launching a loyalty program for patients in 130 pharmacies across Croatia
• Led multichannel marketing strategy and strategic planning for CRM database of 50.000 cardholders, defining and measuring KPIs in Microsoft Dynamics CRM
• Established collaboration with approximately 40 brands and companies related to pharmaceutical industry and well-being which participated in loyalty program
• Lecturer on ADIVA Business Academy events- held 16 courses for pharmacy owners and brand ambassadors
• Led a high performing team of four students

Croatia

• Organized more than 80 executive educations for pharmacists, as well as many corporate events and promotional activities for company's presentation on different congresses
• Brand management - responsible for sales promotions and marketing activities (POS materials, distribution of materials, positioning in pharmacies, arranging sales terms with sponsors, category management – positioning.
• Responsible for ADIVA & corporate website (content management (CMS system), SEM, SEO, and analytics)

Croatia

Croatia

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