Hanan Greenberg Email & Phone Number

Ramat Gan Area, Israel

Executive Manager for marketing division of mr.playpartners affiliate group and its brands. Oversee the execution and measurement of acquisition and retentionLead commercial negotiations, international business development and oversee advertisement campaigns for the mr.play brand.

Tel Aviv

Principal founder of Ladbrokespartners.com - Responsible for online acquisition and brand channels in the UK, Denmark, Germany, Belgium, Netherlands & Scandinavia. Developed the planning and allocation of budgets and targets. Focused on reaching the overall company goals for CPA and ROI . Led efforts on all online marketing channels – media networks, affiliates, email marketing, display, social, SMS, lead generation, affiliate networks, incentive traffic, contextual, portals, mobile web and mobile apps.

Israel,Tel Aviv

Managed a team of 7 affiliate managers to identify partners, negotiate profitable deals and implement campaigns. Maintained existing affiliates, monitored, analyzed and optimized campaigns, while setting goals to build a strong, industry leading affiliation team based on company's business strategy. Prepared reports, while optimizing campaigns to increase performance (FTDs and ROI). Maintained the steady development of new markets, while achieving targets and goals set by upper management.

Responsible for routine affiliate management including, the ongoing development of fresh marketing tools, affiliate activity, performance analytics and other method to increase affiliate-generated revenues. Actively recruited new affiliates, joint venture partnerships, and strategic partnerships to expand the affiliate program. Initiated new campaign ideas, incentives, and bonus offers, while developing the annual affiliate campaign calendar and roll-out plans for the company. While Senior Affiliate Manager at Winner, responsibilities included: • Recruitment of new affiliates, joint venture partners, and strategic partnerships.• The development and distribution of marketing tools. • Cooperation with Marketing Director to expand affiliate program.• Conducting seminars at industry related events.

Rishon Le Zion, Israel

Held a critical role within the organization, working with an external marketingagency. Main responsibility was to plan and implement a marketing strategies that increases audiences and maximizes sales.