●Design the yearly marketing plan and overview the execution in full synergy with the long-termplan● Develop and supervise yearly activity plans including product launches and relaunches, brandcommunications campaigns, and brand activations.● Develop optimal category-based brand portfolio development and market share delivery as peragreed business plans● Design and supervise brand audits,● Conduct regular consumer researches and generate insights● KPI setting and management● Coordinate innovation/extension projects.● Management of marketing budgets within agreed targets● Designing promotional campaigns● Commercialization

● Develop strategies that focus on growth marketing (share-growth-oriented)& categoryplan that seizes opportunities in product renovation, pricing strategy, competitor activities, andcustomer/channel.● Continuously monitoring brand performance, initiating discussions, and analysis with relevantdepartments to improve performance● Lead and run brand health KPIs process for the Brands● Design and supervise brand audits, brand marketing plan creation, research● Develop and execute yearly activity plans including product launches and relaunches, brandcommunications, and brand activations.● Coordinate innovation/renovation projects.● Management of marketing budgets within agreed targets● Development of the yearly brand communication and media strategies including:o Yearly Communication Channel Planning (CCP) briefso Development of the final communication strategyo Lead both offline and online tactical plan briefs and approvals for campaignso Coordinate media asset creation, mutation, and delivery to media channels● Cooperate with internal stakeholders, provide assumptions for long-term volume projection, andensure a harmonized and cost-effective SKU portfolio● Plan and supervise the designing and production of trade communication materials: trade sellingstory, trade samples, Key Visual, POS guidelines, etc.● communication material asset creation with creative agencies (ads, posters, billboards, shopheads, car branding…)● Owner of the pricing strategy and ensure strategic pricing implementation.● Build a deep, holistic consumer understanding of the Brand/Category. Deliver market- andcustomer-knowledge-driven input (analyses) into strategy and promotion planning. Champion theconsumer needs and brand passion within the overall business.● Monitor and react quickly to competitor moves (promotions, new product launches, etc.)

● Business Development● Account (Customer) Development and Management● Market research● Market trend tracking & analysis● Lead generation and closing● Sales strategy development● Export document preparation● Pipelines health management

● Market research● Cold Calling● Sales tracking● Account Management● Operation Management● Contributed in drafting a marketing strategy