Luke Hancock Email & Phone Number

Byron Bay, New South Wales, Australia

As a Video Editor for Tradies Success Academy, I specialised in producing and optimising video content that supported business coaching and engaged the company’s trade-focused community. Using efficient editing techniques and multi-platform strategies, I contributed to enhancing member experiences and growing audience engagement across channels.★ Edited weekly video podcast episodes, incorporating multiple camera angles, colour grading, and audio processing for YouTube, Spotify, Apple Podcasts and other platforms, which contributed to elevating the podcast to the Top 25 Entrepreneur Podcasts in Australia on Apple Podcasts.★ Streamlined over 200 training videos from raw Zoom footage, improving video styling and clarity, to ensure a cohesive learning experience for members.★ Created engaging social media ads by transforming podcast excerpts into catchy 30-second to 1-minute promos, generating thousands of views and adding to new memberships.★ Managed and uploaded video content to the company’s web app, leveraging ChatGPT for efficient content generation, including timestamps, descriptions, and promotional posts.★ Collaborated with the marketing team, coordinating with social media and growth specialists, to produce on-trend content and align with company goals.

Australia

As a Multimedia Content Creator for PIEFA, I specialised in developing curriculum-aligned video resources that fostered engaging science education experiences. Combining a deep understanding of educational frameworks with visual storytelling techniques, I transformed complex subject matter into impactful assets designed for Australia's educators and high school learners.★Conceptualised and executed short-form (3-5 min) educational video assets covering diverse topics (food, agriculture, sustainability) aligned with the NSW science curriculum.★Demonstrated audience-centric thinking by integrating interactive learning features (Q&A, discussion prompts) to actively engage a high-school audience.★Translated complex scientific concepts into easy to understand visual narratives, prioritising learning outcomes as well as visual appeal.★Collaborated with educators and curriculum specialists to ensure content alignment with specific educational objectives and standards.★Managed the full lifecycle of video production from research and scripting to filming and editing (Premiere Pro), and brand alignment.★Contributed to broader educational outreach by successful integration of content into national educational platforms and channels.

Lismore, New South Wales, Australia

As a Content Producer for Southern Cross University's Northern Rivers Net Zero Project, I combined cinematic storytelling expertise with agricultural knowledge to craft educational and compelling content. Focusing on a mission-driven audience of both farmers and broader stakeholders, I showcased the power of transformative practices within regenerative agriculture.★Developed a 4-part video case study series documenting farmer’s transitions to regenerative agriculture, showcasing diverse journeys and tangible benefits.★Collaborated with scientists, farmers, and project leaders to ensure narratives balanced practical realities with scientific principles of sustainable agriculture.★Employed diverse visual storytelling techniques (cinematography, b-roll, drone footage) to create powerful narratives illustrating both the complexity and positive impact of regenerative agriculture practices.★Contributed to education and outreach goals with content featured on the Regenerative Ag Alliance YouTube channel (exceeding average viewership) and presentations at major field days attended by hundreds, furthering impact.

New South Wales, Australia

As a Multimedia Content Creator at Southern Cross University, I specialised in transforming complex information into impactful educational assets. Combining strategic visual approaches with thorough research and close collaboration, I delivered content for varied projects (healthcare, agriculture) ensuring alignment with both client needs and audience understanding.★Developed a 5-minute animated explainer video focused on delirium care, working with healthcare professionals and an animator to ensure accuracy, accessibility, and audience engagement.★Demonstrated strategic visual thinking by leveraging animation to present sensitive medical information in a compassionate and impactful format.★Conducted extensive research on complex medical concepts, authoring scripts and providing voiceover to deliver a comprehensive and educational user experience.★Collaborated cross-functionally to successfully execute a 6-part video series showcasing regenerative agriculture, taking ownership of the process from conceptualization through to filming and editing.★Built strong partnerships with educators and clients, ensuring content achieved learning objectives and consistently met high professional standards.

Bachelor'S Degree, Digital Communication And Media/Multimedia

Graduate of the Bachelor of Digital Media degree at South Cross University Lismore Campus.

Certificate Iii In Information, Digital Media And Technology, Information Technology