HandStands was founded in 1983, and is now comprised of four business units: Consumer Packaged Goods, Electronic Accessories, Promotional Products and e-Commerce.While over 25 years have passed, HandStands’ founding principles continue to define who we are, and what we do: “The customer is King,” says Chairman and co-founder Don Watkins, “It’s really that simple. Once you understand this, everything else falls into place.”Every HandStands associate abides by the “P.I.P.” principle – Passion, Integrity and Performance. This shared belief, combined with an absolute focus on the customer, is central to HandStands’ objective of being a leader in every market served.