Hande B. Email & Phone Number

İstanbul, İstanbul, Tr

İstanbul, Türkiye

• Getting and cleaning various brand data to build up statistical models. Performing statistical analysis on media data sets. Implementing analysis results to brand’s media plans and strategy. • Working closely with SMG brand’s media planning and strategy teams and giving strategical consultancy for new campaigns, targets group analyses and new business pitches.• Working closely with global team to adopt global consumer studies to Turkey by conducting online surveys, interviews and focus groups.• Planning and managing market researches for company brands.• Managing client relationship and troubleshooting on customized researches.• Conducting and coordinating social listening research for global and local brands. Building monitor, training tool and interpret results.• Actively taking part of new business and media pitches especially on identifying target group and strategical insights.• Providing trainings and technical support on media tools to make sure they are used effectively and also providing technical supports to tool users simultaneously within agency.• Establishing quantitative researches in Facebook universe, having knowledge of creating and tracking Facebook campaigns.• Managing “Connectedvivaki.com” , SMG’s corporate site about media research and trend.• Acquiring data from primary or secondary data sources and interpret data, analyze results and provide on going media, target groups, trend reports periodically.• Actively using media and consumer related tools such as TGI, InfoSys, Gemius, ComScore, Global Web Index.• While learning R programming language, actively having role R-Ladies İstanbul meet up group. Organizing and participating group meet ups and training sessions, finding sponsorships for persistence of group as co-organizer.

Yüksek Lisans (Master), İstatistik

Lisans Derecesi, İstatistik