 Responsible for market, customer and competitor analysis, product positioning and pricing strategy Settlement of the product range and selection of the products  Develop annual marketing plans and commercial campaigns for the accessories product range; B2B and B2C campaigns Improving different methods and incentive systems in order to increase accessories sales in network  Tracking new products in the market in terms of product, pricing, variety and method Analysis… Show more  Responsible for market, customer and competitor analysis, product positioning and pricing strategy Settlement of the product range and selection of the products  Develop annual marketing plans and commercial campaigns for the accessories product range; B2B and B2C campaigns Improving different methods and incentive systems in order to increase accessories sales in network  Tracking new products in the market in terms of product, pricing, variety and method Analysis of sales data, sales trends, forecasting of future sales Making annual sales forecasts for current products and future products to be launched Show less

 Conducting market research activities regarding brand positioning, product pricing and consumer profiles and best practices Analyzing specific sales trends by channel through the feedbacks from sales team and communicating this to the product managers Providing sales/customer feedback to product managers for new product development Planning and evaluation of commercial actions based on yearly budget

 Defining the annual marketing and commercial strategies of Tyre and Maintenance product group  Managing all commercial campaigns (B2B and B2C), competitive price, implementations, product and price positioning  Planning Sell In & Sell Out campaigns annually according to turnover objectives  Following up the competitors in the market in terms of product pricing, variety and method Making campaign forecast and giving information to product line department for… Show more  Defining the annual marketing and commercial strategies of Tyre and Maintenance product group  Managing all commercial campaigns (B2B and B2C), competitive price, implementations, product and price positioning  Planning Sell In & Sell Out campaigns annually according to turnover objectives  Following up the competitors in the market in terms of product pricing, variety and method Making campaign forecast and giving information to product line department for central team in Renault France  Developing the marketing communication tools (posters, brochures, catalogues, stands, sales tips), targeting the Renault Mais authorized vendor network and clients, in cooperation with advertising agencies, Conducting the negotiation process of contractual deals, prices, end-year bonuses and promotional deals with the tyre suppliers Show less

Taking part in market, customer and competitor analysis Assisting in settlement of the product range and selection of the products Finding the suppliers and taking part in the negotiation process Tracking and analysis of the pricing policies of the competitors Contributing to the preparation of the trading action plans Carrying out and following-up of the promotion deals