Hande Aydın Email & Phone Number

Istanbul, Turkey

İstanbul, İstanbul, Tr

Istanbul, Turkey

I offer training sessions and speaking engagements, with my topics grouped into two main areas:Technology: AI and the Art of Prompt, Future-Shaping Technologies, and Technology Trends.Marketing: Next-Generation Marketing, Digital Consumer Behaviour, How to Become a Brand in New Era and Marketing Trends.Workshops and training sessions about the trends and changes in business/HR and concepts shaping the world!I've worked with Yapı Kredi Bank, Akbank, ING Bank, Fibabank, Kuveyt Türk, Shell, Socar, Starbucks, Stellantis, L'oreal, Doğuş Holding, Sanofi, EnerjiSA, CarrefourSA, Migros, Mimeda, Oyak Group, Siemens, Vodafone, Hayat Kimya, Royal CaninAs a speaker;EkoTürk TV - 2024 TrendsIstanbul Marketing Summit - 2023 TrendsInfluencer Marketing Summit - Influencer Marketing SecretsArt&Tech for Good Summit - Digitalization

Istanbul, Turkey

I collaborate with brands, technology companies, and startups to drive impactful transformation and growth through tailored strategies and innovative solutions. My services include:-Identifying Strategic Gaps: Analyzing existing marketing strategies to uncover key challenges and providing actionable, results-driven solutions.-Expansion Strategies: Crafting strategies to enter new markets, segments, or countries, ensuring a seamless and impactful growth trajectory.-Integrated Marketing & Media Planning: Crafting holistic marketing and media plans tailored to every phase of the campaign, from launch to always-on strategies. This includes a balanced approach of organic and paid tactics, leveraging martech/adtech solutions to drive effectiveness across websites, mobile apps, social media platforms, influencer collaborations, content partnerships, and sponsorships.-Marketing Funnel Optimization: Redesigning marketing funnels to boost traffic, increase conversions, and foster customer loyalty through data-driven and customer-centric approaches.-Go-to-Market & Positioning: Developing go-to-market strategies, positioning frameworks, and comprehensive digital marketing masterplans tailored to online products, services, and platforms.

Istanbul, Türkiye

Akbank'ın desteğiyle hazırladığım Yol Arkadaşım podcastinde teknoloji, trendler, kişisel ve kariyer gelişimiyle ilgili kavramlar hakkında; kısa, çarpıcı ve ilham dolu bilgilerle derlediğim bölümlerle dinleyicilerin hem fiziksel hem de belki de yeni bir şeyler aradıkları yolculuklarına eşlik etme fırsatı yakalıyorum.

Istanbul, Turkey

İş hayatında gerçekten fark yaratmak isteyenlerin dinlediği iş dünyası podcasti Tüketime Övgü! Masa arkadaşım Hakan Şık ile birlikte dünyada ve Türkiye'de pazarlama, teknoloji, girişimcilik, insan kaynakları, beyaz yaka gündem konularını şeffaf bir biçimde konuşuyor bazen gündemdeki konuları yorumluyor, bazen de konuşulmayan konuları masaya yatırıyoruz.

Istanbul, Turkey

•Introduce TikTok as a social media platform and advertising channel to local/global brands, media planning, digital, influencer, social media and creative agencies•Explain, provide strategies and consulting to clients TikTok as a marketing channel, rules, benchmarks, examples, creative ideas, do's and don'ts •Introduce ad models, best practices, plan and execute the best media plan according to clients' needs•Plan and execute media first campaigns, create local best practices and campaigns more than 1.5 billion views and carrying out apps to No.1 in charts•Work closely with clients to create #TikToks to get the highest performance in terms of views, conversion, download, retention or other KPIs

Istanbul, Turkey

Somera is a big data company focused on generating insight for brands, agencies through social listening. Somera has more than 200 local and global brands.•Sales and retention activities; building up new leads/client and developing retention strategies for already existing clients within the company such as regular meetings and close relationships with mostly C-levels and managers.•Marketing consulting; consulting on all marketing activities of clients mainly focused on digital platforms; such as consumer insight & behavior, competitor & benchmark analysis, influencer & brand ambassador analysis.•Data-driven campaign consulting; throughout consumer insight developing and pitching data-driven marketing campaigns and marketing strategies.•Product & business development; based on clients’ & markets’ needs developing new features, services and tools with product team for market expansion.•Team management and leadership; managed a team of 30 analysts and account executives located in different cities.

Istanbul, Turkey

Genart Medya, specializing in social, video, mobile and branded advertising solutions, is the exclusive sales house of many global and local platforms as Twitter, Shazam, Dailymotion and many others.•Twitter Brand Strategy; developing top 20 ad spender brands’ yearly and big-budget campaigns’ strategies, organizing Creative and Planning Studios, developing best practices in order to create the most effective and media-first big-budget campaign, developing and pitching best practices. •Trendsetting; following up all the local and global campaigns, providing benchmarks and best practices to pitch and execute in Turkey, informing clients about all recent developments in the advertising industry. •Business development; establishing partnership pitches such as Snapchat, LinkedIn, Foursquare and Dailymotion and developing strategies for local platforms to increase traffic, new ad models, etc.• Twitter Marketing Manager; managing yearly budget for Twitter’s marketing events for various clients (brands, creative agencies, sector-based events, C-level events) and sponsorships such as Crystal Apple, and Brand Week.

Ankara, Turkey

- Investigating and developing new opportunities for Viveka and startups under Viveka Accelerator Program- Project development, mentoring and support for all startup teams- Attending to client and investor meetings- Trainings related to Growth Hacking, Online Advertising and Zero Budget Marketing, Customer Validation and Customer Acquisition - Supporting Viveka team in organizing events such as Startup Weekend- Mentoring in Startup Weekend events and in other events

Ankara, Turkey

Keeping track of the advertising revenues into the main database and reporting of all the revenues and targets on regular basis for the sales teams and managers. Daily competitor analysis, documentation of these and share the results with the sales team in order to contribute to the strategy processGlobal and local digital advertising and marketing trends, reporting to managersFollowing up the traffic of all web and mobile products over comScore, Gemius and Google Analytics, share them with the sales team and product teams, attend and participate in brainstorming sessions for improvementPreparation of monthly inventory and occupancy analysis and form up new strategies in order to increase the occupancy rateSupporting the executives and the sales team in pricing processes due to the know how of the inventory, revenues and related brands' advertising model choices

Under the "Senior Project" course, we have consulted to Benli Geri Donusum Company, located in Eskisehir with my team. According to our analysis, we have offered them a project including Distribution Logistics, Improvement in Recycling Processes and Renewal of Layout. The project has been taken into action and according to the reults of the project, my team was selected as the winner of 6th Senior Projects Competition among 24 projects and Winner of 28th YAEM(Operations Research and Industrial Engineering) Student Projects Competition among 20 projects

Bachelor, Industrial Engineering

Graduate, Mba

Activities and Societies: MBA Forum Board Member (2008-2010)