Hande Bolukbasi Email & Phone Number

Waldorf, DE

Lead for program strategy and core marketing content for Procurement solutions. Responsible from different aspects of building program strategy, and creation of marketing content that is core to the campaigns and programs that span the entire buyer’s journey.

Waldorf, DE

Lead for Procurement marketing campaigns and programs for the SAP Ariba Marketing organization.

Walldorf, BW, DE

Marketing advisor and go-to person for business insights for SME and Partner related topics. Developed and executed a broad spectrum of marketing campaigns and lead generation activities including direct marketing activities, online media, events and webcasts.Provided strategic guidance and marketing leadership to SME sales teams for territory plans.Owned.

Walldorf, BW, DE

Constructed marketing plan for the launch of SAP’s mobile solutions to the SME channel and market. Collaborated with communications, channel marketing, programs teams to drive strategy and execution.Owned outbound positioning and messaging for SME audience, customer and partner facing marketing assets, activities, events, and sales tools. Initiated.

Walldorf, BW, DE

Led creation of positioning & messaging for SAP Mobile Solutions, secured senior stakeholder alignment.Supported the launch of an early stage SAP innovation: launch plan, execution across teams, constructed market sizing and revenue projections and marketing assets.

Walldorf, BW, DE

Identified and helped drive strategic sales and demand management initiatives through channel and inside sales teams. Contributed to Inside Sales team’s improvements of 30-40% reduction in stalled pipeline. Led creation of byline articles and media marketing to build recognition as a thought leader for SAP in the SME market. Achieved high rates of article.

Walldorf, BW, DE

• Led product marketing for SAP Business One, SAP’s small business solution, from Oct ‘09 to Feb’11.
• Owned overall product positioning and core messaging, broad spectrum of marketing materials targeted at diverse audiences including customers, new prospects, partners, sales, analysts and press.
• Built customer and market intelligence thru installed customer base analyses and market research.
• Secured alignment of global and local marketing, go-to-market, and product development efforts to effectively promote products.
• Successfully communicated product strategy and roadmap to the influencer community reinforcing viability, credibility, and SAP’s competitive position within the SME space.

• Increased customer portfolio by 16% via outreach, constant customer focus, and service customization.
• Managed a portfolio of 90 small businesses, provided financial and investment consulting, sold products.
• Exceeded sales targets for credit extensions by 20%.

• Received Akbank Investment Consultant Award for success in nationwide certification and license exams, became one of only 180 to receive official license by the Capital Markets Board of Turkey (Top 1%).
• Achieved the branch’s highest-ever stock exchange volume record, December 2001, re-broke record in March-May 2002. Significantly grew the branch’s customer portfolio.

Mba, Marketing And Strategy

Ba, Economics