Handel Tian Email & Phone Number

Marketing head of Tecno businiess in Colombia, Argentina, Ecuador, Peru, Chile and Bolivia

中国 北京市

- Managing IP content marketing, maximizing variety shows’ commercial value by making sales strategy, integrating ads resources, planning commercial products and pushing the collaboration with brands.- Leading the planning and execution of brand sponsors’ integrated communication campaigns by creative ads, content placement, social campaigns, e-commerce.

中国 北京市

- Coordinating and delivering the launching programs (Xiaomi, Redmi and POCO) from HQ to region, strategically leading the ongoing process and evaluating the performance.- Analyzing regional market conditions, including consumer insights, branding set-up status, market competitions etc.- Coordinating effectively among marketing, GTM and Retail on HQ level.

Beijing City, China

- Social media communication management, maintaining and expanding Dolby’s social channels in China, including WeChat, Weibo and Bilibili, responsible for official account content operation and KOL collaboration. - Entertainment content (film, TV series and music show) promotion project management on social media.- Dolby WeChat mini program (CRM platform).

Beijing City, China

- Dolby Cinema brand management, including brand communication strategy planning, brand assets development, brand research, brand training etc.- Film promotion planning, combining films with Dolby technologies to develop online/offline campaigns.- Marketing event planning and execution, such as industry tradeshows, special seasonal campaigns, new cinema.

Beijing

- Making product communication strategy and integrated marketing plan for new products, including product life cycle management, product concept, positioning, USP, Target Audience, communication calendar and so on.- Making budget plan, distributing budget allocation and managing the consuming process.- Leading the GTM process of new products and pushing.

Beijing City, China

- Planning and executing the launching event for new products and participating industry tradeshows.- Managing co-marketing activities between Samsung and China Telecom operator through national and regional media/promotional events.