20+ years in the adworld as founder of a modern advertising agency. 25 years in exciting businesses at management level working with modern advertising, traditional media, film production, web production, consulting, nightclub, restaurant, brewery, distillery, farming. Started at the top of media conglomerate Kinnevik/MTG as assistant to the owner, tycoon Jan H Stenbeck, continued tending to the everyday matters as the president and jack of all trades of a microbrewery and distillery and since then, heading B-Reel Group as the CEO dealing with all the dynamics of an advertising company in the age of digital. Hands-on experience in brand building of consumer goods, in aquisitions and merger both as buyer and seller, in international roll out and in consultancy from the scope of sole consultant to leading a group of international offices. Objective. To learn a lot and have fun while doing it. Creating positive long-term achievements in top-quality organisations with top quality people making top quality products and services in a nice and personal way. All the while having some spare time for my love, my children, myself and my dear friends.Specialties: Management in fun industries with super talented co-workers, keeping the culture in high spirits by adding music and human kindness.