- Develop PR campaigns and media relations strategies- Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management- Edit and update promotional material and publications (brochures, videos, social media posts etc.)- Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson- Seek opportunities for partnerships, sponsorships and advertising- Prepare and submit PR reports- Manage PR issues

- Learn the products and services offered, including the sales terms- Set targets for the sales department- Collaborate with the marketing department to prepare common strategies- Monitor sales numbers and marketing metricsCalculate business trends, like monthly sales ratesAnalyze market trends- Monitor competition and follow current developments- Ensure sales team is up-to-date with business targets- Motivate sales team to achieve great resultsFind prospective customers and new target segments