Entrepreneurial Creative Director with over 3 years of experience in the fashion industry. I built a menswear fashion brand from the ground up and showcased it at Mode Showroom during Shanghai Fashion Week in AW23.PORTFOLIO: hank-yu.comTechnical skills: CLO, Adobe Creative Suite (Illustrator, Photoshop), Web Design and Layout (Shopify, Squarespace), Procreate, Prompt Engineering (ChatGPT, Midjourney).Achievements:* Led the digital transformation of the research and design process at TERAKOTA, digitizing all pattern pieces and enabling adjustments directly on 3D avatars in CLO, thereby reducing sampling lead times by 60%.* Implemented the e-commerce infrastructure for WeChat mobile store and designed its layout, as well as the layout for the Shopify site.Before starting my design career, I was a professional contemporary dancer with Beijing Dance Theater, specializing in contemporary and ballet techniques.I am passionate about managing projects at the intersection of creativity and business and possess comprehensive knowledge of building a fashion brand from scratch. Feel free to connect with me!
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Assistant Marketing ManagerTuntexShanghai, China -
Assistant Marketing ManagerTuntex Aug 2024 - PresentShanghai, China -
FounderTerakota Oct 2021 - May 2024Shanghai, China -
Consulting Creative DirectorArte Pratica Mar 2023 - Sep 2023Shanghai
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Dance ArtistBeijing Dance Theater Co., Ltd. Mar 2019 - May 2021Beijing, China -
Design AssistantSnow Xue Gao Jul 2017 - Sep 2017New York, United States -
Pr InternAdidas Jan 2013 - May 2013New York, Ny- Maintained the Showroom- Sample Trafficking- Facilitated Communication between clients -
Digital Media InternViacom Jun 2012 - Aug 2012Beijing City, China- Photo/Video Editing- Blog Posts- Translations- Facilitated Communication between Artists
Hang (Hank) Yu Skills
Hang (Hank) Yu Education Details
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Global Fashion Management -
Fashion/Apparel Design -
Suffield Academy
Frequently Asked Questions about Hang (Hank) Yu
What company does Hang (Hank) Yu work for?
Hang (Hank) Yu works for Tuntex
What is Hang (Hank) Yu's role at the current company?
Hang (Hank) Yu's current role is Assistant Marketing Manager.
What schools did Hang (Hank) Yu attend?
Hang (Hank) Yu attended Nyu, The Hong Kong Polytechnic University, The New School, Suffield Academy.
What are some of Hang (Hank) Yu's interests?
Hang (Hank) Yu has interest in Fashion, Traveling, Art, Philosophy, Film.
What skills is Hang (Hank) Yu known for?
Hang (Hank) Yu has skills like Social Media, Analytical Reasoning, Cultural Awareness, Digital Media, Public Relations, Fashion, Art, Publicity, Media Relations, Social Media Marketing.
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