• Lead research across preparation and execution phases, including consumers interview, partner visit, stakeholder conversation, analysis of extracted information etc. Translate qualitative and quantitative insights into actionable product recommendations.• Collaborate with cross-functional teams to understand business goals and user needs. Participate in client sessions and meetings to communicate the findings and ways to incorporated into project. Provide direction and advises for refinement of product concept and service definition.

• Create and implement marketing strategies to enhance brand awareness and attract new clients• Social media management, including content creation, scheduling posts, and engaging with followers to build a community.• Plan and execute promotional campaigns, including special events and classes, to drive membership and participation.

• Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.• Schedule and create multiple questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.• Conduct extensive home immersions and shadowing in Great China regions and Asia Pacific.• Synthesize and present detailed findings through frameworks, journey maps, and data visualizations to inspire human-centric product experiences.

• Direct creative initiatives, ensuring quality deliverables completed on time and within budget. Track performance of marketing campaigns and assets.• Develop strategic plans to grow market share and brand visibility for product portfolios. Identify growth opportunities through market analysis.• Build relationship with partners, agencies, and industry leaders to bring brand visions to life. Orchestrate immersive experiences that resonated with target consumers.

• Conduct exclusive interviews and developed in-depth profiles on industry experts, celebrities, and other notable figures.• Travel widely across Europe to report on fashion, luxury goods, and lifestyle trends for newspaper and magazine publications.• Serve as a regular columnist for domestic leading media outlets and publications with circulation in the millions, e.g. China Business News, Vogue, Elle, Modern Weekly, Travel & Leisure...• Author 3 books providing cultural analysis on fashion and lifestyle trends locally and globally.

• Conduct in-depth interviews and research to develop insightful, award-winning story ideas featuring business leaders and cultural icons.• Follow leads and tips to uncover newsworthy, often exclusive angles.• Direct visual assets and presentation to compellingly communicate nuanced narratives to readers.

- Production Assistant for The Painted Veil- Production Coordinator for The Amazing Race Season 2, China Unit,- Production Coordinator for Treasure Fleet: The Epic Voyage of Zheng He- Production Secretory for Mission Impossible 3 , China Unit