Hang Cao Email & Phone Number

Ho Chi Minh City, Vietnam

Vietnam

• Develop marketing plans based on brand identity guidelines to build brand awareness and customer loyalty. Ensure all brand activities are in line with the brand plan.• Plan and execute events such as exhibition, seminar, sales conference, sponsor relevant events to ensure impactful public exposure, stay up-to-date with industry trends and best practices to continuously improve brand performance and drive innovation.• Work and collaborate with relevant functions with different… Show more • Develop marketing plans based on brand identity guidelines to build brand awareness and customer loyalty. Ensure all brand activities are in line with the brand plan.• Plan and execute events such as exhibition, seminar, sales conference, sponsor relevant events to ensure impactful public exposure, stay up-to-date with industry trends and best practices to continuously improve brand performance and drive innovation.• Work and collaborate with relevant functions with different countries and global brand team (GBT) to conduct customer satisfaction survey, discover consumer insight and competitive landscape.• Work with agencies to develop and execute marketing campaigns across various channels, including digital, PR, and social media.• Track and analyze the performance of all social media campaigns, identify target audience and optimize the results.• To forecast the Marketing budget and track expenses to ensure campaigns are well delivered.• To analyze market data, identify key segments and propose the marketing solutions.• Develop communication strategy and propose the action plan to build brand love, brand trust and in the end, increase market share.•Key achievements:1. Created compelling marketing materials such as brochures, videos, gifts to promote Kirby brand resulting in a 25% increase in leads.2. Implemented successful lead generation and lead nurturing strategies, resulting in increased conversions and revenue growth through organizing exhibitions in the Philippines, Indonesia, Singapore, and Malaysia with over 500 visitors and generating 300 leads for each exhibition.3. Manage social media platforms, creating contents and key visuals for all channels resulting in a 50% increase in social media engagement.4. Coordinated with Kirby Kuwait and Kirby India to conduct Customer Satisfaction Survey, improved the index from 60 to 85 and created networking opportunities for the regional sales team which generate over 46,000 MT of quotes in 2023. Show less

Ho Chi Minh City

• To analyze industry, competition and market trends.• To develop marketing collaterals such as brochures, leaflets, posters and marketing gifts that follow brand guideline.• Project Leader of Dealer Convention 2019 – annual event for dealer with over 150 attendees in 2 days.• Project Leader of Incentive trip for top 50 outstanding performance dealers to Australia in 7 days.• To supervise the Test Rider event in HCMC, Da Nang, Binh Duong with over 1200 participants.• Be in… Show more • To analyze industry, competition and market trends.• To develop marketing collaterals such as brochures, leaflets, posters and marketing gifts that follow brand guideline.• Project Leader of Dealer Convention 2019 – annual event for dealer with over 150 attendees in 2 days.• Project Leader of Incentive trip for top 50 outstanding performance dealers to Australia in 7 days.• To supervise the Test Rider event in HCMC, Da Nang, Binh Duong with over 1200 participants.• Be in charge of Digital Marketing, manage Facebook fan page, website.• Be responsible for products price & promotion strategy.• Be responsible for Integrated Marketing Communications strategy in line with the company’s objectives.• Key achievements: Successfully launched new product Intruder 150 and achieved significant market penetration and sales growth 11% in challenging market conditions. Developed and implemented a successful social media campaign “Reduce 2 million VND registration fee” that increased 5000 followers and 20,000 engagement on various platforms.  Developed and implemented a successful integrated marketing campaign “interest rate support” that increased sales by 13%. Show less

Hcm Branch

Key responsibilities included:• Be responsible for sales objective/sales plan for the assigned area, develop & implement strategies and action plans in coordination with the Line Manager to meet the company objectives.• Deploy sales programs, marketing programs, sales promotion activities launched by the company from time to time.• To coordinate with marketing team to make POSM for events.• Enhance brand awareness through building material exhibition: Viet Art, Viet… Show more Key responsibilities included:• Be responsible for sales objective/sales plan for the assigned area, develop & implement strategies and action plans in coordination with the Line Manager to meet the company objectives.• Deploy sales programs, marketing programs, sales promotion activities launched by the company from time to time.• To coordinate with marketing team to make POSM for events.• Enhance brand awareness through building material exhibition: Viet Art, Viet Build...• Expand the market by looking for and developing new potential dealer, manage incentive for dealers.• Have good market Intelligence to follow competitor actions: promotions, strategies and inform the Supervisor on a timely basis.• Key achievements: Successfully expanded the dealer network in Ba Ria from no dealers to two official dealers, resulting in increasing sales revenue by 12% and market penetration in Ba Ria. Developed and implemented effective sales strategies, resulting in increased sales volume and market share by 15%. Successfully conducted a new product training program for dealers (Washlet and Eco-washer product), resulting in improved sales performance and customer satisfaction. Show less

I'm responsible for:• Check lead time with factory and suppliers for projects.• Negotiate with them to get the best lead time then inform to our distributors.• Receive orders from distributors. Follow up orders, delivery time and sales contract between TOTO and distributors.• Handling CO/CQ and other documents requested by customers and getting approved from authorized manager.• Work with factory for all matters relating to projects.• Key… Show more I'm responsible for:• Check lead time with factory and suppliers for projects.• Negotiate with them to get the best lead time then inform to our distributors.• Receive orders from distributors. Follow up orders, delivery time and sales contract between TOTO and distributors.• Handling CO/CQ and other documents requested by customers and getting approved from authorized manager.• Work with factory for all matters relating to projects.• Key achievements: Streamlined sales processes and procedures, resulting in improved efficiency and increased sales productivity. Developed and implemented successful sales support programs, such as lead generation and customer relationship management, resulting in increased sales revenue. Successfully managed and coordinated sales team activities, resulting in improved collaboration and performance. Show less

Ho Chi Minh City

• Prepare quotation to our customers.• Keep close relation with our suppliers abroad to import the goods.• Receive and check the Order Acknowledgement from manufacturers.• Follow up delivery time.• Key achievements: Improved customer satisfaction through effective management of customer inquiries, complaints, and support requests. Developed and implemented sales forecasting and analysis tools, resulting in improved sales planning and execution.