- Increased DAU by 17% a public transit app with features and offer suggestions.- Manage and maintain assets on various platforms including the app and web.- Grew fanpage by 3K new followers monthly and reached 2.5M+ organically with engaging content. - Built and launched new website on WordPress with UI designer and front-end team, updated with fresh and relevant content. - Increased organic traffic by 115% in 3 months with SEO optimization, have 3 keywords in top 1-5 Google search about smart mobility.- Ensured no bugs and responded promptly to user feedback on all platforms (App, website, social channels…)- Worked with partners such as ad exchanges, DSPs, and SSPs to improve ad performance and revenue.- Optimized platform assets and analyzed website/app performance and data on a regular basis, sharing key insights and learnings with the internal marketing team.- Researched and worked with dev & design UI/UX team to launch new products and features that met user needs and expectations.

JOBTEST is a HR consulting corporation, provides solutions for the corporates to engage, attract and retain the talents via the Right Talent Culture Fit Assessment System.- Optimize performance on paid channels to approach KPIs. Measure and report performance of all digital marketing campaigns, and assess against goals.- Achieve cost effectiveness 10-15% lower than previous campaign on other metrics.- Craft landing pages and lead generation forms to distribute through relevant paid channels.- Work with internal team for all marketing marterials and assets, optimize UX/UI on website.- Projects involved: Abbott; Bao Viet; KiotViet; Transcosmos; Coca-Cola Management Trainee program 2021 Achieved 97% of KPI: 873/900 CVs within 2 weeks only out of 6 weeks standard in campaign).

SaigonTech is the Official Affiliate of Houston Community College, Texas, US.- Plan and optimize performance, to improve lead generation for admission.- Conduct A/B testing in ads to understand contributing factors that drive the business forward. Increased the conversion rate by 2% (from 8% to 10%)- Work with internal teams to generate advertising assets including graphic designs.- Measure KPIs and prepare budgets. Make sure the campaign meets the objectives while remaining within budget.- Supervised and managed the new project of launching site: development of all phases, coordinate with UX/UI and coder to implement web functions. Produce web content, photos and videos for website. - Performed daily posting on websites with the latest updates to provide sustainability to all online visitors.- Handled creative tasks for admission and student-related events (seminars, discussion sessions, conferences, etc.)

A company in Design, Manufacture, Process home textile & bedding products.- Develop and implement tactics of marketing communications projects including POSMs, website, social media content, coordinate events and sales materials.- Manage annual promotional budgets. Manage external vendors and agency partners as needed.- Plan and sell the company’s products on various eCommerce platforms (Shopee, Sendo, Lazada). Drive average monthly sales from 0 to 60 mil VND for each account within 2 months.- Create and list product content on e-commerce platforms, ensuring compliance with platform policies.Monitor competitors and customer feedback to improve products and services.