Hang Mai Email & Phone Number

Ho Chi Minh City, Vietnam

- Increased DAU by 17% a public transit app with features and offer suggestions.- Manage and maintain assets on various platforms including the app and web.- Grew fanpage by 3K new followers monthly and reached 2.5M+ organically with engaging content. - Built and launched new website on WordPress with UI designer and front-end team, updated with fresh and relevant content. - Increased organic traffic by 115% in 3 months with SEO optimization, have 3 keywords in top 1-5 Google search about smart mobility.- Ensured no bugs and responded promptly to user feedback on all platforms (App, website, social channels…)- Worked with partners such as ad exchanges, DSPs, and SSPs to improve ad performance and revenue.- Optimized platform assets and analyzed website/app performance and data on a regular basis, sharing key insights and learnings with the internal marketing team.- Researched and worked with dev & design UI/UX team to launch new products and features that met user needs and expectations.

JOBTEST is a HR consulting corporation, provides solutions for the corporates to engage, attract and retain the talents via the Right Talent Culture Fit Assessment System.- Optimize performance on paid channels to approach KPIs. Measure and report performance of all digital marketing campaigns, and assess against goals.- Achieve cost effectiveness 10-15% lower than previous campaign on other metrics.- Craft landing pages and lead generation forms to distribute through relevant paid channels.- Work with internal team for all marketing marterials and assets, optimize UX/UI on website.- Projects involved: Abbott; Bao Viet; KiotViet; Transcosmos; Coca-Cola Management Trainee program 2021 Achieved 97% of KPI: 873/900 CVs within 2 weeks only out of 6 weeks standard in campaign).

Ho Chi Minh City, Vietnam

SaigonTech is the Official Affiliate of Houston Community College, Texas, US.- Plan and optimize performance, to improve lead generation for admission.- Conduct A/B testing in ads to understand contributing factors that drive the business forward. Increased the conversion rate by 2% (from 8% to 10%)- Work with internal teams to generate advertising assets including graphic designs.- Measure KPIs and prepare budgets. Make sure the campaign meets the objectives while remaining within budget.- Supervised and managed the new project of launching site: development of all phases, coordinate with UX/UI and coder to implement web functions. Produce web content, photos and videos for website. - Performed daily posting on websites with the latest updates to provide sustainability to all online visitors.- Handled creative tasks for admission and student-related events (seminars, discussion sessions, conferences, etc.)

Hcmc

A company in Design, Manufacture, Process home textile & bedding products.- Develop and implement tactics of marketing communications projects including POSMs, website, social media content, coordinate events and sales materials.- Manage annual promotional budgets. Manage external vendors and agency partners as needed.- Plan and sell the company’s products on various eCommerce platforms (Shopee, Sendo, Lazada). Drive average monthly sales from 0 to 60 mil VND for each account within 2 months.- Create and list product content on e-commerce platforms, ensuring compliance with platform policies.Monitor competitors and customer feedback to improve products and services.

Bachelor'S Degree, Business Administration And Management, General

Associate'S Degree, Business Administration And Management, General

Activities and Societies: - Member of Organizing Committee for Winter Festival 2013 at Hiast College, 2013. - Scholarship Semester 2.