Zi Qi Hang Email & Phone Number

Singapore

Singapore

• Awarded Brainlabs' High Performance Programmatic Award for solving JLL’s niche targeting challenges in programmatic advertising. Achieved 866% impression growth and a 60% CTR uplift, overcoming client's concerns about programmatic’s broad targeting and demonstrating its effectiveness with pinpoint targeting accuracy. • Recognised with Brainlabs’ Best Audience Insight Award for actionable consumer insights for Mars Petcare that informed over 70 strategic recommendations across APAC markets through the analysis of over 141 million consumer behavioural data signals. • Integrated Full Funnel StrategyDeveloped and implemented multi-channel media plans that aligned with clients' business goals, leveraging data insights to create an optimal media mix. Executed a full-funnel, integrated strategy across APAC markets to drive brand visibility, engagement, and conversion, ensuring measurable outcomes at each stage of the customer journey.• Campaign ManagementLed end-to-end campaign management across Paid Social, Paid Search, and Programmatic platforms, including strategic media planning, execution, daily optimisations, and performance reporting.• Testing & ExperimentationContinuously conducted tests to drive innovation and uncover new ways to achieve clients' objectives, exploring opportunities in new channels, audience targeting, and strategies. This experimentation approach allows for the development of fresh insights and optimised tactics that align with and enhance clients’ business goals.• Stakeholder and Client ManagementBuilt strong, trust-based relationships with clients by going beyond solutions to serve as a strategic advisor, aligning media strategies with their long-term goals. Demonstrated exceptional interpersonal and communication skills, fostering open dialogue, understanding clientneeds deeply, and proactively identifying growth opportunities.

Singapore

Singapore

Singapore

• Formulated Social Media Calendar for January & February• Copywrite and curated weekly blog and social media posts & monthly newsletters• Liaised with in-house graphic designer on creatives for social media and blog posts by providing art directions• Conducted extensive secondary market research and generated key insights for clients• Proposed and presented ideas to client on Business Model Transformation

Singapore

Virtual part-time internship experience with MAS for the Singapore Fintech Festival aka SFF x SWITCH 2020• Pre-eventAssisted in the creation of social media banners for publicity• During eventMatched business partners through the “Curated Business Matching” exercise by calling up potential attendees and investors and matching them up for a business meeting

Singapore

• Persuaded, informed, and advised customers to sign up for mobile SIM-only plans.• Achieved multiple KPI targets of securing 5 deals within a day

Singapore

• Healthcare Humanities Award 2018Allocated manpower by planning placements on floorplans, mobilised and guided manpower on various roles and responsibilities, along with an event manual given for reference. Designed simple staff lanyards using Photoshop.• NHG Teachers’ Day 2018Liaised with vendors and coordinated fringe activities. Proposed potential event themes and types of activities. Oversaw onsite operations.• SHBC Scientific Competition 2018Administered presenters pre-event and conducted briefing onsite. Facilitated along with Judges to ensure competition flowed smoothly.• Singapore Health & Biomedical Congress 2018 (SHBC)Oversaw close to 400 poster presentations onsite at the Poster Village segment, ensuring sessions run according to schedules. Briefed student volunteers on roles and responsibilities.

Bachelor'S Degree, Business, 4.55

Activities and Societies: MarkeTHINK ClubMinor in Strategic Communications MarkeTHINK Club - Programme Management Sub-Committee Member •.

Meeting And Event Planning, 3.94

Activities and Societies: SP Red Cross (SPRX) Vice President

'O' Levels, High School/Secondary Diplomas And Certificates

Activities and Societies: West Spring National Police Cadet Corp (NPCC)