Never in my life I thought I could save someone's life. But I did it, very often, at Safe Space - an online mental health platform that connects individuals and therapists. How did I do it?✏️ Launched same-day booking option that allows user to connect with a therapist within 24 hours. "If it wasn't for Safe Space I would be feeling very alone and probably paralyzed" - a Safe Space user✏️ Lower access to a long-term counselling through bundle options. Not coincidentally, B2C revenue increased by 40%.✏️ Lower access to first counselling session via booking flow optimisation. Not coincidentally, booking revenue increased by 20%.

My mission at MoneySmart is digitising the operations of mortgage sales as well as increasing high-quality leads. It was a big change management within the department and my stakeholder management skill shone through. Together, we:✏️ Cut down mortgage team's admin work by 50% via digitising processes and integrating with CRMs✏️ Bring in 30% more high-quality leads via strategies like Whatsapp activation and AB test mortgage listing page

Is it possible to develop a delivery management software for logistic companies of different sizes? In searching for this answer, my time in Yojee gave me opportunity to:✏️ Appreciate the nuances and complexity of point-to-point delivery through live testing the platform with UPS and Geodis.✏️ Implement a scalable delivery request system that speeds up request input by 3 times and reduces errors to 0.

This role made me realise I could make a visible impact to someone's life through digital experience. Together with my team, I have made an impact on thousands of people in their shopping experience in ShopBack, in a positive way:🎯 Access ShopBack 2.8X times faster in 3G environment in Indonesia - our biggest market.🎯 Access the best deals faster because MKT team can launch campaigns using Campaign Builder with 0% tech dependency🎯 Access their profiles and cashback data faster and more securely thanks to our Data Migration projectMy biggest takeaway is stakeholder management skill. It's an art to work with everyone from Engineering, Design, Sales, Operations to translate the impact to real life.

As fresh-graduate in an one-man team, I was trusted to manage performance marketing campaigns across 4 countries (Singapore, Malaysia, Philippines and Indonesia). I self-learnt, bounced back from mistakes and I was proud to achieve:🎯 Acquisition of high-quality users that account for 10% of total users🎯 2X increase in sales via ads with consistent optimisation and A/B test🎯 Scaling ads strategy across region and catering to localisation

• Developed new product and new marketing strategy ideas to increase Diageo’s market share based on market, competition and consumer research• Set up a marketing plan launch focusing on PR and digital strategy for the new brand in collaboration with agencies• Designed product packaging for the marketing toolkit in collaboration with agencies and suppliers

• Built and managed Facebook pages for Evian Singapore, Evian Australia, and Evian Thailand• Each Facebook page attracted more than 2,000 fans in the first 3 months.• Designed and programmed Trade Marketing Website for internal use by Evian managers and partners in South East Asia and Australia• Developed (concept, logistics, publicity and manpower allocation) and executed 2 mini photo contests partnering with NUS Sports Club, that attracted nearly 1,237 participants