Brand Management Expert
Current1. BRAND DEVELOPMENT- Develop and execute annual brand strategy and budget.- Plan and implement brand campaigns to increase brand awareness and drive sales for key products.2. BRAND MANAGEMENT - Monitor brand health and consistency across all customer touchpoints.- Identify and execute sponsorship and CSR projects annually, aligned with the bank's mission.- Research, develop, and submit brand and product award applications.- Oversee production of branded… Show more 1. BRAND DEVELOPMENT- Develop and execute annual brand strategy and budget.- Plan and implement brand campaigns to increase brand awareness and drive sales for key products.2. BRAND MANAGEMENT - Monitor brand health and consistency across all customer touchpoints.- Identify and execute sponsorship and CSR projects annually, aligned with the bank's mission.- Research, develop, and submit brand and product award applications.- Oversee production of branded materials such as annual calendars, corporate videos, etc. Show less