Brook Aviation provides aviation experiences at a level of service, safety and professionalism which is synonyms with luxury travel.Brook Aviation is an Israeli operator providing superior aviation solutions to private and public customers. The company is a licensed Israeli helicopter operator, holding strategic partnerships with leading companies in Israel and across the globe.Brook Aviation has been chosen by the Israeli Government in a competitive process to be the sole provider of helicopter services to the country’s senior leadership.

• Developed company business model and raised seed money from investor. Serve as majority owner and key decision maker, created service offering and marketing, including branding, website, and product line for corporate gifting • Drove company to profitability in first year of operation, generating dividends by year 2• Crafted unique experiences for groups of 5-25 people traveling to Israel. Developed packages of bespoke itineraries ranging from 6-14 days, averaging $7K in revenue per person, often reaching $150K for a party of 15 people • Catered to over 1000 clients per year, mostly from United States, Canada, Australia, and Singapore, including high-profile religious and political figures, business leaders, and celebrity entertainers• Built strong client relationships with an extremely high rate of recommendations and referrals, with over 50% of business coming from past client referrals; developed a quarterly newsletter and installed a Customer Relationship Management system • Hired, trained and managed 5 employees; build and maintain relationships with vendors including leading hotel chains, transportation companies and Israeli national parks • Oversaw all PR including securing featured articles in top travel journals and developing new relationships with travel agents throughout the world. Developed strong online presence for B2B marketing and maintain social media awareness for B2C

• Oversee Sales & Marketing for the North America Region: The management of all marketing campaigns with the goal of exposing the brand to an international audience. Maintaining and developing relationships with key players in the tourism field as well as travel agencies. Closing large scale contracts.• Liaison between Isrotel hotel chain and the online Sales & Marketing internet outlets: Overseeing the development, implementation and improvement of all online booking engines and systems enabling thousands of new booking per day from around the world. • Yield Management: strategic pricing decisions based on yield analysis. • Development in Emerging Markets: In the Latin America region as well as in China. Marketing the brand to new companies and agencies through media campaigns, travel conferences and meetings.

• Event and conference sales: scouting and recruiting new companies and production agencies. Building contracts and closing large scales deals. • Group and room sales: Strategic yield pricing for groups and room packages. Maintaining and developing relationships with travel agencies, active field sales, site inspections and travel to the United States. • Developing a strategic change in the hotels sales direction with a new emphasis on MICE business (meetings, Incentives, conferences, and events)• Operations: Execution of all groups needs from the moment of arrival to their check out, coordinating all departments to ensure group/conference have a memorable experience. • Management: Manager on Duty, Training manager for new employees in the Sales & Marketing department as well as weekly educational for the department. Preparation of yield and forecast reports.

• Recruited, organized and oversaw over 30 missions, which included over 1200 participants, to Israel, Morocco, India, Argentina, Cuba & Eastern Europe, including staffing numerous Missions to a variety of countries. Oversaw UJA-Federation of New York’s 90th Anniversary Mission to Israel attended by 400 participants & dignitaries.