• Optimised visual campaigns for various projects, including Pattern Thinkers Programme, World of Wonders, Super Genius Child, Moneytree, Cleverly, and Early Math Excellence, to enhance their effectiveness• Conceptualised, designed, and directed motion graphic animations targeted at children to facilitate creative learning and improve their understanding of mathematical concepts• Led, guided, and planned production and design teams, as well as interns, throughout the project lifecycle, from research to the final deliverables, which included printed collateral, video graphics, animated videos, branding, and communications• Redesigned and revised the packaging of Pattern Thinkers to attract and engage key customers, resulting in increased interest and sales• Assisted in enhancing the Neuromath mobile application (Junior Builder & Treasure Island) by incorporating augmented and virtual reality elements to provide an immersive learning experience for users• Collaborated closely with the CEO and head of marketing to improve the overall business strategy and ensure alignment between marketing efforts and company objectives• Implemented changes to the standard operating procedures (SOP) and marketing aspects of the company's process flow, resulting in a significant increase in webinar sign-ups for the Pattern Thinkers Programme, with more than 80% of participants converting into customers• Administered and managed the logistics and operations team, overseeing the packing and delivery of monthly subscription boxes to subscribers