• Proactively manage Brand Advertisers in Europe.• Understanding client Briefs, RFPs etc. and make proposals for all the top brand advertising agencies keeping in mind to achieve best ROI for the clients.• Analyze campaign performance on a regular basis to identify trends and suggest appropriate actions both internally and externally. • Strategically implement the campaigns ensuring that all the criteria are met and everything runs smoothly their after.• Follow up with regular progress reports and constantly measure performance to deliver the campaigns as per client objectives • Work with the Marketing team to create case studies for all campaigns by providing valuable insights and necessary details• Handling day to day client queries and other ad-operations issues such as 3rd party discrepancies etc.• Enabling the Internal teams to come up with new products and solutions by providing regional insights and best practices which helps us unlock new potentials.

• Managing high revenue performance campaigns (banner and video) on Mobiles & Tablets.• Strategizing campaign set-up and optimizing campaign settings• Optimize and achieve targets based on – Reach, CPA, CPC or CTR• Mining and analysing data as per requests and campaign requirements• Working with and supporting teams across North America to meet client expectations• Streamline internal processes within the team while scaling-up

• Conduct data validation checks and approve reservations.• Traffic and manage online advertising campaigns.• Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements.• Analyze and provide campaign reporting and screenshots• Work with advertisers and sales staff to ensure timely delivery of all materials and compliance with site ad guidelines and specs• Interact with internal sales and operations teams to ensure successful advertising campaigns.• Support sales with campaign changes and updates during the flight.

• Manage and ensure that all the projects undertaken are delivered smoothly. • Collaborate with the Engineering team to roll-out new products to appropriate clients and campaigns.• Work with the Marketing team to create case studies for successful projects by providing valuable insights and necessary details• Optimize the running campaigns to deliver the campaigns as per the client objectives.• Sales Planning and proposal making for Global partners like Adap.tv and Technorati Media.• Various Publisher Management tasks and 3rd Party reporting for partners across the globe.• Handling Ad operation teams for mitigating day to day issues.

• Proactively manage multiple high-growth Asia/ME advertiser client accounts within one or more industry verticals • Devise innovative solutions to achieve the highest ROI for the client and secure incremental revenue • Work closely with the rest of global Account Management team to come up with new ideas to achieve broader campaign success • Closely analyze campaign performance data to identify trends and suggest appropriate actions • Understand client objectives to strategize the campaign implementation, including optimization methods, growth areas and up-sell and cross-sell opportunities • Follow up on requests for changes mid-stream through the campaign and collaborate with the Trafficking team to make necessary campaign changes

•Initially my key job responsibility was to negotiate and provide all the collaterals of media (Print, outdoor, Television & Radio).•After a brief period I took on the responsibility of handling the entire marketing department. I am responsible for creating a Launch pad for all the future endeavors of the company. This includes brochures, Animated Walk-Troughs, Television Ads, Radio Scripts, News Paper ads, etc.•Participating in Strategic meetings, where the core committee performs the activities such as Product development, Product pricing & Marketing Strategies.•Budgeting the marketing campaigns, handling various vendors (Outdoor, Print, TV) and making Cash flow statements in anticipation of the payments.•Various other responsibilities such as designing and getting Signages installed.•Negotiating for Private Treaties with various organizations.