Ecommerce lead- Launch and build ecommerce app / web on Magento through sprint planning- Drive ecommerce Acquisition, Loyalty & CRM for own app / web- Food Aggregators partnership and acquisition - Foodpanda | GrabFood | ShoppeeFood | AirAsia FoodMedia & Social Media Lead- Oversee Paid & Owned media - optimizing media spends to drive System Sales

Media (Paid & Owned) and Social Media, CRM and ecommerce Acquisition for KFC app/web.

Lead Astro’s Pay TV marketing across consumer lifecycle – Acquisition, Retention, Upsell, High ARPU segments, IPTV and B2B businesses as well as Astro GO (OTT).

• Research & Analysis of consumer insights across various applications.• Branding Consulting Projects (media broadcast co)• New Business & compitches • Digital Creative Account Management (KFCD)• Accolades:FORRESTER DIGITAL MKTG AWARDS ASIA : B2CDRUM DIGITAL TRADING AWARDS APAC: Chairman’sAward, Best Use of Creativity, Best High Impact

Strategic Planning with digital emphasis.

Oversees Digital Strategy & Planning and POEM champion for Nestle account across all brands.

Managing regional MAS account for MY, ASEAN, EU and ANZ region, overseeing a local team of 11 with additional AOR responsibilities. Agency’s largest and fast moving account that demands critical thinking and fast strategic action in order to deliver business KPIs. Spearheaded and lead all digital performance related – including analyzing website conversion data, optimizing publishers based on business objectives and identifying new ways to optimize performance.  Managed and monitored overall ROI and value delivery. Strategized and planned multi-countries campaigns that delivered high SOV and cut-through, unique to each markets’ landscape.AWARDS Golden Apple – Stormtrooper (Agency’s award), a competitive internal award for high performance.

Cerebos (Health Supplements), Munchy’s (Biscuits & Confectionary), Telekom Malaysia (Telco) Participated in both Cerebos and Munchy’s business pitches. Planned integrated campaigns and oversee several brands and projects that requires consumer knowledge in:- Female (Malay & Chinese skew) : InnerShine, Krunch- Youth : NomNom, BEC – Generasi Hebat, TM Consumer- B2B : TM SME, TM Global- Kids and Moms : Captain Munch, Cream Crackers MSA Malaysia Media Awards (2012)o Gold – Best Use of Sponsorship : Captain Muncho Gold – Best Use of TV : Captain Munch MSA Malaysia Media Awards(2011)o Silver – Best Use of TV : Cerebos Generasi Hebato Cannes Lion - National Diploma (2010) – Telekom Malaysia MSA Malaysia Media Awards(2010)o Grand Prix – TM Finds Love Againo Gold – Best Integrated Campaign : TM Finds Love Againo Gold –Best Use of Digital : TM Finds Love Againo Gold –Best Use of Branded Content : TM Finds Love Again

Selected amongst high achieving individuals, to be one out of seven pioneers in a youth council for the IPG Mediabrands World Markets region. The council serves to work on projects for the advancement of the company directly under World Markets global leaders.  Team Lead: Key brief of 2012 - Culture building across all 52 World Markets offices. Managed and strategized culture building initiatives with two other members. Analyzed Employee Survey Data in order to identify key bottlenecks and solutions. Overall findings and ideas was presented to Global HR (New York). The key unifying idea was then materialized and executed across World Markets’ offices. Team Lead: 2013 Council Recruitment. Managed and organized global communications and processes to recruit new members. Introduced new methods to efficiently conduct global interviews and candidates evaluations as well as interesting and fun induction packages. Actively participated and contributed in other council projects: Global Pitch, usage of inter-company social media Yammer, Global Crowdsourcing initiatives among others.

Assisted customers with software, laptops, books and supplies purchases as well as cashiering.

•Assisted and managed the Huggies Happy Hugs "Family Weekend" event. The event consists of prize giving ceremony, games, performances, sampling and product sales.-Make sure all components of the event works out perfectly-Constantly monitor the progress of the event planning as well as post event.-Liaised with internal departments as well as external agencies and suppliers.-Prepared media kits and collected media clippings.-Monitoring contest database.•Assisted in nationwide sampling of two products in 68 outlets.-Liaised with internal departments as well as suppliers.-Assist in coordinating the logistic of the sampling.-Monitor sampling progress and provide weekly reports on "Out of Stocks" or "Low Stocks situation".