• Meet goals through strategic planning and collaboration.• Oversee all financial and business control operations and structure.• Driving performance standards and quality with business culture, values and team’s effort.• Create relationships with employees and customers.• Improving internal processes and ensuring employees work as a cohesive unit.• Deliver the best experience possible for customers. Consistent and excellent at every opportunity.

Driving strategic planning, growth initiatives, operational enhancements.STRATEGY| Develop and maintain a strategic business perspective to ensure the overall health and vitality of the organisation.| Identify and prioritise a strategic plan for core and adjacent vertical markets.| Develop customer & market insights from fact-based analysis of competitive information, technologies and customer needs to support business developments.MARKETING OPERATIONS| Develop and implement go-to market strategies for customer needs, industry requirements, product value in market, and competitive positioning.| Champion Marketing Excellence - development of marketing best practices, apply effective segmentation and value propositions, pricing excellence, and develop core marketing framework.MARKETING AUTOMATION| Conceptualise business objectives into omni-channel marketing programs.

A senior member in South East Asia (SEA) Management & Marketing Leadership Team to initiate strategy and deliver revenue generation commercial plans to increase profitability for SEA.ROLES & RESPONSIBILITIES| Business strategy: Translate organisation goals into a business roadmap to achieve operation's performance.| Brand management: Articulate brand strategy and essence to all marketing communication channels and ensuring consistent and accurate expressions of brands.| Campaign implementation: Establish and maintain scalable end-to-end campaign implementation processes to ensure best practices in-place.| Campaign performance : Analyse marketing and sales data with insights to drive performance.| Digital marketing: Increase sales revenue by content marketing, voice of customers, SEO & SEM.CORE COMPETENCIES| Strategy formulation & development: identify growth drivers for revenue realization.| Customer-focused mindset: create strategies with customer needs to gain and retain more customers.| Drive profitability improvement through operational excellence. | Customer communications: incorporating unique value proposition to multi communication channels. | Customer Lifecycle Marketing: targeting different marketing messages at customers in various lifecycle stages.

A thought leader in Marketing Leadership Team to ensure collective contributions are aligned appropriately by setting clear objectives and timelines.ROLES & RESPONSIBILITIES| Setup APAC campaign management team: initiated relevant commercial programs in 10 markets for growth acceleration. | Strategy & cross-functional engagement: drive on-going success by providing strategy and maximising partnership with stakeholder groups.| Elevate customer experience: enhanced overall sales experience to what customer wants.CORE COMPETENCIES| Strategic & tactical business planning: drive sales growth through various revenue generation plans.| Strong business process knowledge and attention to details: to define detailed and accurate process framework with right accountability. | Project management: design and manage end-to-end campaign operations from initiation to implementation.| Strong interpersonal relationship: to drive team work and cooperation across functions and regions to establish effective and efficient campaign management process.

Developed long term eSolution strategy and break-down in executable actions with end game in mind.Accountable for all aspects of applications delivery within Asia Pacific – including but not limited to ERP, eCommerce, CRM, Business Intelligence (BI)/knowledge management system and DBA, ongoing development of existing systems and transformation of new solutions.Provided solutions to support business initiatives in Asia Pacific and group strategies with objective to drive organisational growth. In strategic initiatives, the scope started from preparing an investment proposal till system/application implementation.

Provide technologies consultation on JDEdwards system to customers in the Asia Pacific region. Implement, upgrade and provide critical system recovery procedures.Core team member in developing JDEdwards (Taiwan) in extensive pre-sales and various business launch activities, setting up training centre, conducting training courses to both internal consultants and external customers, and managed system implementation projects.

Lab testing and reviewed new product releases before worldwide official launch.Provided knowledge documents and trained the Consulting and Support team worldwide.Conducted internal and external training for business partners and customers.