Summer Analyst
• Analyzed the effect of displaying internal Notes Recommendation instead of third-party Ads on open screen in an A/B test with MySQL, which revealed that the experiment branch increased Ad’s clicks and conversion rate• Calculate DAU, MAU and sales of competitor DeWu (Chinese StockX) using Excel based on multiple sources including expert information and tracking data from third-party websites such as QuestMobile.• Visualize annual sales data such as GMV/ATV and analyzed the sales pattern over the year, which shows the peak sales in November (the Chinese equivalent of Black Friday)• Compared and contrasted the social & e-commerce features between RED and Dewu and made arecommendation to create a credential identifying system for RED’s e-commerce retail rather than to invest on subsidies to gain price-advantage over other platforms.