Every piece of content being put out into the world has an experience around it. This experience can be the make or break of your prospects' buying decisions. Smart marketers will create the right conditions and the right content experience for a potential buyer to engage further.It's the difference between dining in a rooftop lounge drinking from a selection of hand-crafted delicious cocktails or eating takeout in some alley between two dumpsters smelling of rotten fish. Big difference.Content Experience is about personalizing and contextualizing content as per a user’s likes, dislikes, wants and needs. Marketers need to make sure that content is woven seamlessly into the overall brand experience and customer experience across all verticals. This includes instructions on the packaging, blog content, articles, white papers, etc.Content experience is not a new ball game; it is an upgrade to content marketing — adapting to changing landscapes. The distinction is that we currently generate a lot of content and deliver it across multiple channels. And so, our content is scattered all over the web. To effectively build out a content experience you need all of your marketing content in one central location. Why? Easy, - Better SEO reach- Improve your credibility and secure your brand a genuine reputation as an authority in the space.- Increased traffic and lead generation.- While marketing has a set of fixed metrics to track Return on Investment (ROI), Customer Experience has a rather subjective cast of metrics: Customer Satisfaction (CSAT), Net Promoter Score (NPS), Quality of Customer Interaction (QCI), Customer Behavior and Intent, and Churn Rate. You can integrate these with your regular marketing metrics to unlock possible avenues. Track your content experience strategy by measuring performance at every stage, identify what works & expanding on that.Excited about the idea of #ContentExperience? Let's have a chat: 👉 https://tidycal.com/alexandra

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