GENERAL MANAGER (Nov. 2007 – Jan. 2021)Orchestrated sales & operations: 160-mi territory, 200 employees and 260 supplier portfolios. Spearheaded, developed and implemented fiscal budgets and goals encompassing both sales & operations, focusing on conventional grocery and restaurant classes of trade. • Increased revenue $38M to $100M (163% increase).• Reviewed existing supplier network, identified opportunities and secured new relationships including Sierra Nevada, Boston Beer, The Wine Group and Treasury Wine Estates.• Enhanced display presence in the Harris Teeter supermarket chain 100% by selling charity-based programs to corporate operations team. DIRECTOR OF SALES (July 2003 – Oct. 2007)Drove sales across conventional grocery, convenience and restaurant channels, distributing wine & beer products to 4,800+ customers in the Charlotte metro area. • Grew revenue 40% ($27.2M to $38M) and achieved 37% market share versus competition in retail class of trade.• Increased retail market share to 37% versus competition, becoming the #1 wine distributor in the geographic area.• Expanded customer base from 2,000 to 4,800 during tenure across conventional grocery, club, convenience and foodservice including Harris Teeter, Publix, Food Lion, Costco, 7-Eleven, Quik Trip and Ruth Chris.• Determined need, budgeted and developed new sales positions, doubling head count to successfully manage market growth: hired, trained and managed sales team (17 managers who were responsible for 64 sales personnel). ON-PREMISE DIRECTOR (Jan. 2001 – June 2003)Directed 4 managers and 14 salespersons, growing market share in the restaurant class of trade. • Defined and implemented strategy to increase restaurant and bar revenue through increased call coverage and focus on independent restaurant business, growing on-premise distributor business from 13% to 30%.• Grew revenue from $19M to $27M (42% increase).

4th largest brewer in the United States producing renowned brands Samuel Adams, Truly, Angry Orchard and Twisted Tea.Presided over the full Boston Beer portfolio (50+ sku’s) through 13 wholesalers across NC, SC and GA. Developed yearly budget to encompass sales & operational goals. Mentored and managed 5 sales personnel throughout the 3-state territory.• Grew market from 600K to 1M+ cases and $10M+ to $17M+ in revenue.• Expanded independent business in South Carolina 249% by conducting headquarter calls on Greens Package Store and Frugal MacDoogal (increased distribution 4 to 30 sku’s and secured display execution 24/7).• Increased independent business in Georgia package stores 93% through additional distribution and displays.• Awarded Division of the Year twice in 4 years.