Han Lam Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

• Completed 2 rotations for brand Maybelline New York as Brand Marketing Assistant and Online Brand Marketing Assistant
• Conducted online market research for Age Rewind concealer and proposed a new rebranding direction for the product
• Collaborated with e-commerce team, merchandisers, and brand team to create themed sales campaigns for online channels (Lazada, Shopee, Tiki, Sendo)Revamped brand's thumbnails and descriptions on all e-commerce.
• Collaborated with e-commerce team, merchandisers, and brand team to create themed sales campaigns for online channels (Lazada, Shopee, Tiki, Sendo)Revamped brand's thumbnails and descriptions on all e-commerce.
• Planned and worked with suppliers to produce 2019 & 2020 gifts-with-purchase for online & offline channels
• Assisted with live-streams scriptwriting and setup Show less

Vietnam

• Developed a new brand identity (new CIP) and positioning following the departure of the Chief Marketing Officer, while balancing the responsibilities of a Research & Development Manager
• Planned, developed and directed online marketing efforts to build brand awareness and an online sales system with an ROI of 68% within the first few months
• Researched and analyzed industry trends, direct competitors, and target consumer behaviors to make informed strategic Marketing and R&D… Show more
• Researched and analyzed industry trends, direct competitors, and target consumer behaviors to make informed strategic Marketing and R&D decisions that meet the needs and expectations of all stakeholders
• Evaluated and modified products and marketing strategies based on the primary data collected
• Delegated responsibilities and supervised the work of executives, provided guidance and motivation to drive maximum performance

Boston, Massachusetts

• Collaborated with Developers, Product Managers and Business Users to develop efficient business/system requirements in an agile environment
• Uncovered, analyzed, and defined user requirements in the form of user stories through Pivotal Tracker
• Influenced the UX direction of the product through collecting user feedback from beta users
• Created test scripts to aid with the process of monitoring and identifying issues with the product and recommended solutions
• Generated… Show more
• Generated questions and conducted interviews with beta users to gain their feedback on the product Show less

Greater Boston Area

• Provided website strategy consultation for BFI by conducting market research with 5 other students
• Contributed to each aspect of the project: conducted exploratory research through interviews, descriptive research through Qualtrics, analysis using SPSS, reporting, and presentation

Boston, USA

• Assisted the department with a focus on three main areas – events/program support, project support, and communications support
• Devised strategic communications plans & implemented them through the creation of online & promotional materials, such as flyers, presentations, 10-year infographic, promotional and monthly emails on Mailchimp
• Managed database following the departure of Senior Project Manager while balancing multiple projects
• Designed and updated various CFDD websites… Show more
• Designed and updated various CFDD websites using Wordpress
• Provided UI and management consultation to BWH Postdoctoral Association

Taipei City, Taiwan

• Created and posted content on various social media platforms (e.g. Facebook, Pinterest, Tumblr) to expand online presence and gain market share
• Identified and contacted potential partners and managed relationships with existing partners
• Brainstormed marketing ideas at team meetings to expand online presence to Youtube and sponsor/setup wedding/love related contests or events to increase brand awareness
• Compiled monthly competitor analysis with collected data of their emails… Show more
• Compiled monthly competitor analysis with collected data of their emails, monthly promotions, and changes in graphic designs and email interface Show less

Ho Chi Minh City, Vietnam

• Researched, analyzed, and summarized industry research documents from sources such as Neilson, EMI, and BMI
• Produced ideas for future investments in the FMCG industry
• Assisted the marketing department in developing market research and writing business plans
• Responsible for uploading contents and images onto the company’s website and Facebook Fan Page

Ho Chi Minh City - Vietnam

• Proposed, planned, organized, and developed events throughout the year
• Negotiated with wholesalers for lower prices with contracts
• Lead weekly meetings in front of approximately 70 students
• Solved both internal and external problems as they arose
• Advertised and promoted events through social media, traditional posters, podcast and presentations
• Sold products related to events with the minimum volume of 50, and generated minimum profits of $1,500 yearly

Ho Chi Minh City - Vietnam

• Designed and applied makeup on actors
• Recruited actors, filmed short clips, produced and edited videos using Final Cut Pro
• Assisted the back stage manager during shows such as giving cues and solving problems as they arose
• Acquired general knowledge on lighting, sound, set design and costume design

Bachelor Of Science In Business Administration, Marketing And Finance

Education record

Activities and Societies: President of the Social Service Club; Founder and president of the Podcast Club; Golf Club International.