Insights analytic and research professional with expertise in social media. Proven management skills being a team leader and project leader dealing with large-based international clients.Results-oriented, problem solver, and a fast learner."There are no secrets to success. It is the result of preparation, hard work, and learning from failure." - Colin Powell
Freelance
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Freelance ResearcherFreelance Jul 2019 - Present— Manage various types of research projects both qualitative & quantitative within different industries including FMCG, Food & Beverage, Healthcare, Finance, Telecommunications, etc. for clients across the globe, especially in the US and UK.— Report types: New market exploration; After-launch evaluation, New TVC launch, Customer satisfaction, Customer experience evaluation, Consumer behavior, Brand awareness, Brand health, Brand monitoring etc.
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Brand Sales ManagerThe Yen Concept Apr 2018 - Jul 2019Ho Chi Minh City, Vietnam— Manage product, creative, and content teams, responsible for establishing a consistent and distinguished brand identity across channels— Oversee daily operations in the sales department, hiring and training sales staff about products, sales quotas, and generating leads.— Responsible for planning and implementing business strategies to improve the efficiency of the company's operations and financial management. Track and analyze sales statistics based on key quantitative metrics -
Data Specialist - Social Media CenterLeo Burnett Vietnam Mar 2017 - Oct 2017Ho Chi Minh City, Vietnam— Reporting and providing data from analytical tools. Communicate key insights and actionable strategies through client presentations to improve and maintain clients KPIs— Responsible for weekly, monthly, and ad hoc reports on products, event launches, applications, websites, media channels and digital marketing performance.— Cross-campaign collaboration with key stakeholders to set the right KPIs. Train and support planners, account managers, and creatives in executing and evaluating KPIs across campaigns. — Proficient in working with multiple global research tools, social media universe's measurements, as well as custom mobile applications development. -
Manager, Global Insight And AnalyticsSdl Plc Jan 2014 - Dec 2016Ho Chi Minh City, Vietnam— Manage multiple research projects from start to finish to solve business problems through data-driven insight to clients for key corporate clients across industries and markets including the US, EMEA, and APAC— Collaborate with development and professional services teams to identify and communicate requirements throughout the product development lifecycle— Provide in-depth training and support for team member development and career paths, including setting KPIs and coaching each member to achieve personal and organizational goalsHighlights:▸ Employee of the Quarter (2013)▸ Project Team of the Quarter (2013). Position: Project Lead▸ Best Project Team of the Quarter (2014). Position: Project Lead▸ Provided training and work closely with SDL's office in Seattle, US during July - August 2015 for a million USD project. Position: Project Lead -
Team Leader, Social IntelligenceSdl Plc Jan 2013 - Jan 2014Ho Chi Minh City, Vietnam— Manage multiple research projects from start to finish, including coordination, data collection, and generating key insights.— Develop a team of 5 by recognizing team successes, proactively reinforcing team actions, identifying opportunities for improvement, and ensuring a positive team culture exists.— Takes ultimate responsibility for ensuring sufficient project contributions from members— Responsible for recruiting, coaching, and training new members -
Senior Social Media Research AnalystAlterian Jan 2012 - Jan 2013Ho Chi Minh City, Vietnam— Development and execution of data collection strategies, analysis plans and techniques with clearly defined results communicated to the project team.— Participate in project coordination, adhere to project schedules, and identify and mitigate all risks to on-time delivery— Integrate survey data and extract key business-centric, actionable insights for clients -
Social Media Research AnalystAlterian Jan 2011 - Jan 2012Ho Chi Minh City, Vietnam— Contribute to high-quality, client-ready research reports— Perform quantitative/qualitative analyses to provide insightful and actionable solutions for customers— Specify in social media universe including Facebook, YouTube, Twitter, Pinterest, Reddit, Flickr, Forums, Wikis, Blogs, Mainstream Media, etc. -
Business Development Executive (System And Technology Group)Ibm Jan 2010 - Apr 2010Ho Chi Minh City, Vietnam— Keep track and report IBM’s partner sales data and customer satisfaction insights.— Determine appropriate goals/priorities of the business across functions, and propose strategies to eliminate purchase barriers to increase sales. -
Business Development Assistant - InternTrg International Jun 2009 - Oct 2009Ho Chi Minh City, Vietnam— Responsible for driving leads the company’s solutions leading to potential sales— Tracked and managed CRM database— Prepared marketing materials for B2B seminars and events— Planned and proposed marketing activities for the company’s finance and hospitilaty solutions
Han Le Education Details
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Rmit University VietnamInternational Business/Trade/Commerce
Frequently Asked Questions about Han Le
What company does Han Le work for?
Han Le works for Freelance
What is Han Le's role at the current company?
Han Le's current role is Manager - Global Insights and Analytics.
What schools did Han Le attend?
Han Le attended Rmit University Vietnam.
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