Michelle Hanley Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Kansas City, MO, US

Chicago, IL, US

Orchestrated and implement multi-touch campaigns tailored to the user’s journey, effectively nurturing leads and converting them into customers. Coordinated with cross-functional teams, including product, sales, and marketing, to align demand generation efforts with overarching business objectives. Conducted in-depth analyses of campaign performance.

London, England, GB

Increased lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. Including: inbound lead acquisition and outbound account-based marketing strategy. Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, trade shows, PPC, and more. Worked.

Wilmington, MA, US

Developed, maintained and executed demand generation plans aligned with business goals. Presented to upper management to get buy-in and secure budgets, as well as reports. Grew distribution across all channels, and ensured that the content reaches the right part of the sales funnel at the right time. Leveraged marketing automation and lead management to.

New York, NY, US

Planned and managed the design, content, and production of all corporate marketing materials. Developed and implemented effective communication strategies that build investor and tenant loyalty programs, brand awareness, and customer satisfaction. Spearhead corporate cost saving programs which included: a 50% holiday gift campaign cost reduction.

Tulsa, Oklahoma, US

Assisted in creative development and briefing process with over 5 broker teams; managed workflow of project details and creative direction for all marketing materials for each team. Responsible for tracking creative budgets and scope of work, maximizing project ROI, and meeting multiple deadlines. Managed a full-time marketing creative assistant..

Alpharetta, GA, US

Designed, built, and sold online user-friendly web-to-print environments to B2B clients. Understood and articulated the consumer journey in the context of digital marketing campaigns and variable direct mail. Increased ROI on software with multiple client contracts for the new program.

Atlanta, GA, US

Created digital and print content that increased brand awareness, consumer loyalty, and communicated the brand’s purpose. Worked directly with the sales and events team to prospect and manage leads for the brewery space. Managed the Square e-commerce software for the day-to-day online store. Scheduled, managed, and ran private/public events at the brewery

• Managed a team of 75 students and 10 executive team members for 2 years as the General Manager