Kim Hanlon Email and Phone Number
Chicago, IL, US
Kim Hanlon's Location
Chicago, Illinois, United States, United States
Kim Hanlon's Contact Details
Kim Hanlon work email
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Kim Hanlon personal email
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Kim Hanlon phone numbers
About Kim Hanlon
After a career helping large corporations improve their sales & marketing efforts, I have found my current role, helping a small B2B business with sales and marketing, extremely satisfying. My goal is to continue to help small/medium businesses grow with my entrepreneurial mindset, data-driven analytics and a customer-centric focus.
Kim Hanlon's Current Company Details
Kim Hanlon Work Experience Details
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Business Development And MarketingAmerican Igloo Builders, Inc.Chicago, Il, Us
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Marketing/E-CommerceHanlon Equipment Company May 2017 - PresentResponsible for marketing and sales. Grew the company 31% in FY2022 and FY2021.• Developed ecommerce channel (www.studwelderaccessories.com) utilizing the Shopify platform. Created all content including images, descriptions, and SEO for over 800 products. Increased YoY revenue 145%, increased YoY average order value 26% and increased YoY number of orders 105% in 2022. Increased YoY revenue 369%, increased YoY average order value 96%, increased YoY number of orders 154% in 2021.• Expanded Hanlon Equipment into Mexico and Canada. Researched customer needs and challenges, customs requirements, and legal/tax implications.• Manage the AdWords search and shopping campaigns with a $2k/month budget. Continually analyze the effectiveness of individual keywords, campaigns, ad type and ad copy. • Created marketing collateral including a product catalog and individual product brochures for over 100 products.• Identified efficiencies that saved over 50% in daily operations including LTL, package delivery, copier, fax, and postage expenses.• Manage accounts payable, accounts receivable, purchasing and bank relationships as well as provide customer service including answering prospective client inquiries and sales quotes.
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Director, Go To MarketNielsen Oct 2012 - May 2017New York, Ny, UsResponsible for creating and executing all Go-To-Market activities for existing and new products.• Led a team focused on launching a $25MM new software product (Segmentation & Market Solutions-SMS) including marketing strategy, pricing, packaging, internal training, client beta program, user acceptance testing and user experience testing.• Collaborated with SMS product managers to write product requirements based on actual users’ needs and rank the requirements for development based on client usage. Clarified client specific use cases for product managers and developers.• Partnered with product managers to create application-focused presentations for each data, software and analytic product (700+ slides).• Created a Go-To Market Framework for the Segmentation & Location Market Solutions business unit.• Developed and launched a Client Engagement Model for the Expanded Verticals business unit ($400MM revenue) to enhance and strengthen client relationships through best practices. -
Account Development DirectorNielsen Claritas Jan 2003 - Oct 2012Cincinnati, Oh , UsLead a team of account management and client service staff of 6 to 10 employees to increase/maximize relationships with existing accounts. Support key accounts in the Retail, Financial, Auto, Energy, Media and Telecommunication sectors. • Develop pricing and negotiation strategies; pricing and contract signature authority up to $100,000. • Coach team members to enhance their client relationship skills and understanding of customer business needs; members of team consistently promoted.• Guide the development and execution of strategic account plans to achieve sales, renewal, up-sell and cross-sell goals. • Collaborate with internal subject matter experts and solution consultants in support of customer projects.• Provide input to product management for releases and upgrades; member of 4 internal product user groups. Assist with client-focused quality assurance for key product releases.• Personally managed 11 real estate clients in 2010 including CBRE, Cushman & Wakefield and The Taubman Company. • ‘Acting’ Sales Manager for Retail Solutions from 6/11-3/12. Activities included sales forecasting, sales goal creation, input for trade shows, and marketing activities, • Participant in 3 Black Belt/Business Process Improvement projects: Production, Sales Forecasting, Pricing• Productivity Conference Award winner: 2003, 2004; 100% Club 2009 -
Major Account ExecutiveClaritas Jan 2001 - Dec 2003Acquired new retail clients and managed existing accounts.• Doubled revenue at a major restaurant chain and closed new business at every account in 2002.• New clients included H20+, Glaze Commercial, and International Association of Food Service.
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Consultant, Retail, Restaurant & Real EstateClaritas Jan 2000 - Dec 2000Consulted with the Retail, Restaurant, and Real Estate account teams to support renewal and new business opportunities.• Created sales brochures, newsletters and sales presentations.• Conducted company-wide segmentation analysis of existing clients to understand the client base and identify opportunities for growth.
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Account Manager, Retail, Restaurant & Real EstateEquifax National Decision Systems/Claritas Feb 1995 - Dec 1999Managed support of precision marketing systems and consultative services for top Retail, Restaurant, and Real Estate clients. • Developed Miller & Heiman strategic account plans to achieve renewal and up-sell and cross-sell goals. • Provided applications support, training and consultation on the use of Claritas software products, databases, and segmentation systems.• Collaborated with Account Executive; new business clients included Target, Kohl’s, The Limited and Value City.• Top Account Manager 1995; Productivity Conference 1995, 1996; 100% renewal 1996, 1997; 100% Club 1995, 1996, 1999
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Riskkey SpecialistMmi Risk Management Resources 1991 - 1995Led product management activities including sales demonstrations, brochure development, user manual updates, feature enhancement prioritization and client training.Provided primary help desk support for over 100 hospital clients for 4 desktop and online software programs.
Kim Hanlon Skills
Segmentation
Market Research
Marketing Research
Analytics
Demographics
Market Analysis
Database Marketing
Marketing Strategy
Customer Insight
Competitive Analysis
Crm
Gis
Competitive Intelligence
Direct Marketing
Strategy
Product Management
Customer Acquisition
Customer Analysis
Marketing
Salesforce.com
Lead Generation
Digital Marketing
Data Analysis
Analysis
Product Marketing
Strategic Partnerships
Site Location
Go To Market Strategy
Cross Functional Team Leadership
Market Intelligence
Consumer Behaviour
Email Marketing
Business Intelligence
Data Mining
Web Analytics
Quantitative Research
Primary Research
E Commerce
Online Advertising
Statistics
Online Marketing
B2b
Financial Services
Predictive Modeling
Retail
Integrated Marketing
Marketing Management
Customer Retention
B2b Marketing
Spss
Kim Hanlon Education Details
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Loyola University ChicagoInformation Services -
University Of Illinois Urbana-ChampaignEngineering
Frequently Asked Questions about Kim Hanlon
What company does Kim Hanlon work for?
Kim Hanlon works for American Igloo Builders, Inc.
What is Kim Hanlon's role at the current company?
Kim Hanlon's current role is Business Development and Marketing.
What is Kim Hanlon's email address?
Kim Hanlon's email address is kh****@****tas.com
What is Kim Hanlon's direct phone number?
Kim Hanlon's direct phone number is +131258*****
What schools did Kim Hanlon attend?
Kim Hanlon attended Loyola University Chicago, University Of Illinois Urbana-Champaign.
What skills is Kim Hanlon known for?
Kim Hanlon has skills like Segmentation, Market Research, Marketing Research, Analytics, Demographics, Market Analysis, Database Marketing, Marketing Strategy, Customer Insight, Competitive Analysis, Crm, Gis.
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