Kim Hanlon Email & Phone Number

Chicago, IL, US

• Responsible for marketing and sales. Grew the company 31% in FY2022 and FY2021.
• Developed ecommerce channel (www.studwelderaccessories.com) utilizing the Shopify platform. Created all content including images, descriptions, and SEO for over 800 products. Increased YoY revenue 145%, increased YoY.
• Expanded Hanlon Equipment into Mexico and Canada. Researched customer needs and challenges, customs requirements, and legal/tax implications.
• Manage the AdWords search and shopping campaigns with a $2k/month budget. Continually analyze the effectiveness of individual keywords, campaigns, ad type and ad copy.
• Created marketing collateral including a product catalog and individual product brochures for over 100 products.
• Identified efficiencies that saved over 50% in daily operations including LTL, package delivery, copier, fax, and postage expenses.

New York, NY, US

• Responsible for creating and executing all Go-To-Market activities for existing and new products.
• Led a team focused on launching a $25MM new software product (Segmentation & Market Solutions-SMS) including marketing strategy, pricing, packaging, internal training, client beta program, user acceptance testing and.
• Collaborated with SMS product managers to write product requirements based on actual users’ needs and rank the requirements for development based on client usage. Clarified client specific use cases for product.
• Partnered with product managers to create application-focused presentations for each data, software and analytic product (700+ slides).
• Created a Go-To Market Framework for the Segmentation & Location Market Solutions business unit.
• Developed and launched a Client Engagement Model for the Expanded Verticals business unit ($400MM revenue) to enhance and strengthen client relationships through best practices.

Cincinnati, OH, US

• Lead a team of account management and client service staff of 6 to 10 employees to increase/maximize relationships with existing accounts. Support key accounts in the Retail, Financial, Auto, Energy, Media and.
• Develop pricing and negotiation strategies; pricing and contract signature authority up to $100,000.
• Coach team members to enhance their client relationship skills and understanding of customer business needs; members of team consistently promoted.
• Guide the development and execution of strategic account plans to achieve sales, renewal, up-sell and cross-sell goals.
• Collaborate with internal subject matter experts and solution consultants in support of customer projects.
• Provide input to product management for releases and upgrades; member of 4 internal product user groups. Assist with client-focused quality assurance for key product releases.

• Acquired new retail clients and managed existing accounts.
• Doubled revenue at a major restaurant chain and closed new business at every account in 2002.
• New clients included H20+, Glaze Commercial, and International Association of Food Service.

• Consulted with the Retail, Restaurant, and Real Estate account teams to support renewal and new business opportunities.
• Created sales brochures, newsletters and sales presentations.
• Conducted company-wide segmentation analysis of existing clients to understand the client base and identify opportunities for growth.

• Managed support of precision marketing systems and consultative services for top Retail, Restaurant, and Real Estate clients.
• Developed Miller & Heiman strategic account plans to achieve renewal and up-sell and cross-sell goals.
• Provided applications support, training and consultation on the use of Claritas software products, databases, and segmentation systems.
• Collaborated with Account Executive; new business clients included Target, Kohl’s, The Limited and Value City.
• Top Account Manager 1995; Productivity Conference 1995, 1996; 100% renewal 1996, 1997; 100% Club 1995, 1996, 1999

Led product management activities including sales demonstrations, brochure development, user manual updates, feature enhancement prioritization and client training.Provided primary help desk support for over 100 hospital clients for 4 desktop and online software programs.

Mba, Information Services

Bs, Engineering