Matthew Hanlon Email & Phone Number

Brisbane, Queensland, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Project manager of e-commerce project for the CUB beer portfolio to identify and close critical gaps on e-commerce channels and develop best practice guidelines to manage critical path to e-commerce, optimise shopper user journeys, and maximise online sales opportunities.▪ Coordination of internal and external stakeholder groups to identify critical gaps and develop project plan to close gaps and execute content amplification strategy.▪ Over 400 SKU listings enriched with product content and photography resulting in enhanced online presence on e-commerce channels, optimised categorisation and tagging in internal retailer search functions, and optimised results relevancy and ranking on external search engines.▪ Developed e-commerce best practice guidelines and procedures through cross-functional collaboration and external benchmarking to ensure ongoing efficient in-the-gate process to e-commerce for NPDs and product renovations. Conducted associated best practice training sessions for brand and trade marketing teams.

Cologne Area, Germany

Marketing Manager of Köln Arcaden, the second largest shopping centre in Germany’s fourth largest city. ▪ Development of annual Marketing Action Plan and budget through strategic analysis of catchment areas, market trends and target consumers.▪ Development and deployment of brand strategy through offline (in-situ & OOH campaigns, PR, brand partnerships) and digital campaigns (SEA & SEO, SMA, blogger cooperation).▪ Directed image rebranding campaign, resulting in increased centre footfall, sales andbrand awareness and budget savings through increased investment in digital channels.▪ Managing all digital channels (social media, website & app CMS, loyalty programme, CRM & e-mail marketing).▪ Management of community outreach programmes and sponsorship initiatives.▪ Management of in-house events (budgets, production and execution).▪ Cross-functional and external partner collaboration and project management.

Oberhausen, North Rhine-Westphalia, Germany

Marketing Manager of Centro Oberhausen, Europe’s largest shopping and leisure destination. Overall marketing responsibility of the shopping destination with focus on Digital Marketing (Social Media, Website & App) and events.

Düsseldorf Area, Germany

One year fast-track management program comprising of 3 assignments in different departments within the world’s premier global operator of flagship shopping destinations.▪ Operating Management, German region.▪ Shopping Centre Management, Ruhr Park Bochum.▪ Foreign assignment with Corporate Nordics Marketing team (Stockholm, Sweden)

Rotterdam Area, Netherlands

Member of the European steering unit for laundry detergent (Persil, Surf, Omo) to increase sales and market share and drive brand awareness through European roll-out of the “Dirt is Good” campaign through cross-regional artwork & packaging relaunch, multi-channel communication campaign (TV, print, digital, POS), product innovation launches and existing product relaunches.▪ Development of regional communication campaign and guidelines.▪ Cross-functional and cross-regional project management of campaign rollout and artwork relaunch in eight regional markets.▪ Strategic analysis of consumer and market research.▪ Management of relationships with key external agencies.

Düsseldorf Area, Germany

Member of the global steering unit for Household & Repair glues (Loctite, Pattex) to increase market share and drive brand awareness globally through rebranding campaign, launch of innovation products, and increased investment in digital channels and e-commerce. ▪ Identification of product innovations through financial and market assessment and cross-functional collaboration to support innovation pipeline.▪ Cross-regional collaboration in global rollout of dedicated brand website.▪ Development of global rebranding campaign and coordination of global rollout with regional headquarters.

Cologne Area, Germany

Project to determine the feasibility of an online student platform to raise awareness of Beiersdorf as a company and position it as an attractive employer.

Dublin, County Dublin, Ireland

Worked in the specialist Arrears Support Unit to assist customers with distressed mortgages and find suitable restructured repayment plans.

Advanced Diploma, Digital Marketing

Diploma, Project Management

Master’S Degree, Cems Master In Management

Cems Master In International Management, 2.1

Cems Master In International Management/Msc International Managament, International Management, Final Gpa: 3.51, Upper Second Class Honours

Activities and Societies: CEMS Club Dublin (Treasurer) Global Management Practice: “Risk Management in Formula 1” project chosen to be.

Diploma, Chinese Language & Cultur

Activities and Societies: Finalist in Zhejiang University Chinese Speech Competition for Foreign Students Awarded the Confucius Institute.

Bachelor Of Arts (B.A.), Chinese & International Business, 3.7, First Class Honours

Bachelor Thesis: examined the economic and social impacts of Chinese investment in Africa (awarded highest mark in class 82%) Awarded.

Mandarin Studies, Mandarin Studies

High School Diploma, Leaving Certificate

Leaving Certificate Examination, 2007.