Meng Han Email & Phone Number

Singapore

Singapore

Singapore

Hong Kong

Student Member, Singapore Psychological Society

Singapore

Wrote quantitative and qualitative analytical reports for clients from the private and public sectors, which included:- analysing social buzz (e.g. paid media engagement study, sentiment and key conversation) as well as mainstream data centred around the clients' brands/campaigns- delivering actionable insights, key takeaways and recommendations, so as to help clients manage/develop their content strategy- clients include: private sector - United Overseas Bank and POSB; public sector - SPRING Singapore, National Environment Agency, Health Sciences Authority and *SCAPE Assisted on the project - Shaping the future of youth in Singapore, which won the gold award in the category of "Best measurement in the public and not-for-profit sectors" at the 2019 amec Award. - URL: http://amecawards.com/awards-winners-2019/Supported the Marketing Team in writing featured stories, such as the 2017 Formula1 Race in Singapore- URL: http://www.marketing-interactive.com/guess-who-won-the-brand-race-in-this-years-f1/Recipient of the Shooting Star Award in recognition of turning around client satisfaction within 3 months into the job

Singapore

Managed projects pertaining to marketing/campaign effectiveness and media consumption, which involved:- collaborating with internal and external stakeholders on aligning goals, managing timelines and facilitating communications. - evaluating marketing/campaign strategies and giving recommendation based on data collected from fieldwork research.- supervised projects include: a six-month media consumption study with one of the leading telecommunication companies in Singapore; several customised marketing/campaign effectiveness studies commissioned by brands, such as Samsung.Administered Media syndicated solutions, which include:- improving user experience in the software by gathering feedback from the users and collaborating with the engineers and developers- performing data analyses and quality checks - continuously reviewing the media consumption landscape, such as the expansion into digital platforms and panels.Recipient of Nielsen Simply Excellent Gold Award in recognition of the contribution to the Nielsen Case Competition 2016.

Singapore

Research Area: Pay Level versus Employee Motivation, and Leadership Style versus PersonalityFindings on "Leadership Style versus Personality" were presented to the Centre for Non-Profit Leadership and the Social Service Talent Task Force

Singapore

Analysed HR Statistics (e.g. Performance Management) and created HR Report for managers and executives across all Asia-Pacific officesIdentified training needs (telephone sales skills, and effective communication skills) and organised training sessions for sales employees across Asia-PacificPlanned the global Apprenticeship Program for German studentsPrepared presentations for regional Human Resource-related conferences and meetings, such as the Annual Management Performance Review

Singapore

Research Area: the effectiveness of Chinese land policiesProvided essential information analysis and translation work (Chinese to English, and vice versa) for the research - studied the Annual Report of 5 Chinese Provinces across a span of 8 years

Master'S Degree, Applied Psychology, 3.92/4

Bachelor'S Degree, Psychology, And Organisational Behaviour & Human Resources

Activities and Societies: SMU Runteam (2011-2015)

Bachelor'S Degree (Exchange Programme), Business Administration And Management, General

Scored Distinction in Organisation & Change, Project Management, and Innovation & Entrepreneurship

Integrated Programme

Activities and Societies: Dunman High School Tennis Team