Hanna Bae Email & Phone Number

Tampa, Fl, Us

London, England, Gb

-Leads the digital on-site display planning and strategy for The Coca-Cola Company business on the fairlife team. The fairlife brands encompass their 52oz Ultra-Filtered Milk, Core Power 26g and 42g, Nutrition Plan, and 14oz Single-Serve products-Specializes in working with multiple retail media networks tied to Amazon, Walmart, Kroger, Target, Albertsons, and Sam's Club, as well as others such as Ahold and Meijer-Crafts annual strategies and works with partners to learn and optimize along the way

Atlanta, Ga, Us

-Led Publix media planning for the corporate Utility, Pharmacy, Aprons Catering, and Co-Ops and Sales Events lines of businesses-Leveraged various media channels and partnerships to craft media plans with programmatic display/native, social media, OOH, print, and broadcast channels-Trained and guided assistant media planners to onboard and excel in their roles-Collaborated across multiple departments such as Digital Investment, Account Management, and Media Planning in order to craft the best recommendations for the client-Communicated directly with clients in presentations and helps to answer questions on plans and reports-Problem-solved with the team through any situation and helps to evaluate and improve processes, especially for nuanced lines of business such as Co-Ops/Sales Events.-Participated in speaking to potential interns or interested students through events like being guest speakers for a university class

Atlanta, Ga, Us

Atlanta, Ga, Us

- Activated hundreds of campaigns for Publix Supermarkets from local grand openings to corporate-wide efforts to promote the Publix Pharmacy or fresh products in store- Created media authorization forms and sent insertion orders to our programmatic display and OOH partners after receiving plan approval from clients- Set up traffic sheets for media tagging to be filled out and processed by the account management and AdOps teams- Collaborated with all departments of the agency to ensure that campaigns were set up and ran smoothly including media buying, social media buying, analytics, AdOps, tagging, and account management- Reported on campaigns after their conclusion and presented insights in a concise manner- Trained other newer assistant media planners on skills such as how to navigate the SpectraOX (MediaOcean) and Prisma platforms- Planned and took the lead on efforts for Aprons Cooking School, Publix student discount promotions, and also a few grand openings

- Created communications materials such as videos, flyers, and social media posts that promote the FPRC, their Core Research project about colorectal cancer screening, and the Social Marketing Conference - Conducted 300 taste tests and compiled market research for a USF branded chocolate- Crafted and scheduled social media posts on the FPRC social media using Hootsuite

- Created a variety of social media content such as images and videos for the Social Marketing Conference and the Florida Prevention Research Center- Created materials like posters and flyers through Adobe Illustrator, InDesign, and Photoshop- Assisted in writing blog posts and contributing to drafts of scholarly manuscripts

- Represented the University of South Florida- Assisted dozens of students per week- Scheduled and organized appointments- Handled sensitive information

- Collaborated with Office Depot's BizBox team as well as other marketing internsInterviewed small businesses and startups to identify key insights and opportunities for Office Depot’s BizBox to capitalize on- Conducted usability tests among small businesses and startups to compile feedback and recommendations for Office Depot’s BizBox’s website- Executed competitor analysis for BizBox among the coworking space industry to assess opportunities

- Collected Simmons OneView and Nielsen data of the media usage and shopping behaviors of millennials to help segment the target market for the team’s Ocean Spray brand campaign- Created a national survey with a total of 644 respondents, analyzed the data using Microsoft Excel and identified insights about millennials to build a campaign strategy- Gleaned from industry articles and Mintel reports to find research on food and beverage trends

Fort Lauderdale, Fl, Us

- Winner of the Zimmerman Advertising InfuZion competition of 2017- Crafted brand campaign from start to finish- Made media plan with a budget of $500,000- Conducted extensive primary and secondary research on demographics, markets, and competitors- Created strategy based on research- Utilized a variety of advanced programs and tools such as Kantar, Tactician, Telmar, Mintel, and Simmons- Performed duties of an account coordinator such as making conference reports, sending creative briefs, and assisting the account executives- Identified trends and applied them to strategies- Gained experience in every department of the agency such as social media, strategy/research, media, account services, and user experience- Developed an integrated media plan targeting millennials that included social, experiential, digital, and traditional media with projected results of 14,000+ customers in Q1- Pitched and communicated media plan to Office Depot and Zimmerman Advertising executives