Building an AI study coach for remote learning and personalized, gamified study journeys with a mission to improve student engagement and motivation starting from middle school

Growth phase gamified edtech startupAttained a 4x y-o-y growth in monthly active teacher users. Co-managed student-focused game development and experimentation projects. >3.5M MAU students in USA

First hire on the hyper-growth anonymous feedback startup where viral spread spun the daily visitor metric from 30K to 1.5 million in a short 90 days. Strategically anticipated continuous scalability needs and assembled the core tech team of 5 to accommodate the exponential growth in user numbers and data volume. Later became a co-founder.- Carried out extensive research on the Gen Z user demographic, enhancing the user experience through Instagram SSO integration and the creation of mobile-first personalized landing pages, resulting in a threefold increase in daily active users.- Introduced a crowdsourced localization platform to align with the rapid international product expansion, resulting in four additional languages, including RTL design to cater to the thriving Arab market.- Experimented with various ad platforms and improved ARPDAU - Led the development of an AI that significantly reduced the occurrence of bullying messages

Led software development for our client, Omniva, the biggest regional e-invoice vendor offering operator services for over 4000 business clients.

Online marketing agency for SMBs and Healthcare organizations (Ida-Tallinna Keskhaigla, Valuselts, subcontracting various pharmaceutical companies)