Hanna Balla Email & Phone Number

Boulder, Co, Us

Boulder, Co, Us

Columbus, Ohio, Us

Mountain View, Ca, Us

Spearheaded strategic go-to-market partnerships at Google Nest Renew, delivering first-of-its-kind collaborations by assessing the strategic value exchange between Google and energy ecosystem partners. Key achievements include:- Facilitating the successful negotiation of partnership deal structures benefitting both parties by leveraging financial models to develop comprehensive deal designs- Successfully evaluating key partners and developing prioritization methodologies to effectively assess partnership opportunities- Fostered seamless cross-functional collaboration with Product, Legal, Marketing, and business teams to drive the evolution, scoping, and development of product integrations stemming from strategic partnerships.- Cultivated robust relationships with energy ecosystem partners, leading stakeholder management initiatives and fostering open lines of communication to ensure mutual success and sustained engagement

Merrillville, In, Us

Led the organization's CX & Insights function, directing the strategy for one of the largest national gas utilities in the US with 3.5 million customers across six states. Key accomplishments include: - Led a high-performing team that successfully integrated Voice of Customer (VoC) into daily operations, elevating customer satisfaction and contributing to significant operational costs reductions- Developed and implemented an innovative engagement model seamlessly integrating VoC insights into daily customer operations, fostering a culture of customer-centricity throughout the organization.- Collaborated closely with executive stakeholders and peers, effectively disseminating key drivers of CSAT to prioritize improvement initiatives and secure funding, while optimizing resource allocations- Recognized by Forrester as a Top 10 Utility in CX in 2021, attesting to the impactful efforts and focused strategies deployed under my leadership, resulting in tangible improvements in key customer experiences

Merrillville, In, Us

Successfully established and nurtured the company's CX function, driving digital transformation initiatives to elevate customer satisfaction and operational excellence enterprise-wide. Key achievements include:- Effectively leading a team that instilled a customer-centric culture across the organization and enhanced organizational responsiveness- Driving substantial improvements in CX across critical customer journeys, leveraging strategic insights and process enhancements to improve digital experiences across the company's footprint- Delivering significant operational cost savings through payment program enrollments across six states, achieving impactful outcomes for the company while elevating customer satisfaction

Merrillville, In, Us

- Led the digital transformation of a large, complex organization that serves 4 million customers across 7 states- Delivered customer engagement strategies aimed to increase customer satisfaction, engagement, retention and loyalty- Built cross-functional teams and designed processes that effectively and efficiently support marketing and customer engagement activities- Developed the company's customer roadmap to drive innovation and the continuous improvement of products and services

Columbus, Ohio, Us

- Established the company's marketing practice from the ground up through brand strategy, process design, data and trends analysis, execution, and ongoing optimization- Led the company's rebranding efforts to drive brand consistency and build brand equity- Led all marketing and advertising activities related to Columbia Gas' energy efficiency programs, including GTM strategies, nurture campaigns, designing and executing propensity models, and driving brand uplift

Columbus, Oh, Us

- Directed a team responsible for the execution of digital projects across key accounts, specializing in the retail, healthcare and quick-service restaurant industries- Led cross-functional teams to deliver strategic digital roadmaps for key clients, including competitive analysis, industry trends, customer journey maps, defining key success criteria, and planning and prioritizing digital projects based on business impact- Responsible for supporting client escalation needs, and building value-driven relationships with key clients to drive client satisfaction, retention, and growth- Responsible for action planning strategic growth initiatives for key growth clients

Columbus, Oh, Us

- Led the planning and implementation of marketing and technology projects for key clients, which included web applications, native mobile applications, responsive websites, CMS solutions, user testing, data management, data analysis and e-commerce- Worked with cross-functional teams to design and implement digital projects, which included defining project goals and measurable outcomes, conducting competitive research, overseeing design and implementation, creating GTM plans, leading client training sessions, and conducting ongoing performance tracking and analysis- Served as the key client contact for multiple accounts, and ensured projects were executed on-time and on-budget while building and maintaining strong relationships with key client stakeholders

Columbus, Oh, Us

- Led the content strategy and production of three nationally-ranked signature product lines: Cardiology, GI, and Neonatology- Supported the hospital rebrand by leading the design, execution and training of the hospital's video brand guidelines- Supported the marketing and advertising efforts for the largest US pediatric expansion, which added more than 1.3 million square feet and 2,000 jobs- Led the GTM plan for the re-launch of the hospital's Plastics and Reconstructive Surgery product line- Managed the creation and release plan of national media packages, from story ideation to production, to maximize national media coverage and lift the hospital's brand as a leader in pediatrics

Columbus, Oh, Us

Toronto, Ontario, Ca

-Collaborated with a cross-functional team to develop marketing campaigns that drove lead generation for more than 20 individual commercial real estate properties

Long Island City, New York, Us

- Conducted market research for new city launches to identify local partnership and sponsorship opportunities- Worked with corporate partners to develop and execute event promotions in targeted cities across the country to raise awareness of JetBlue's brand- Trained employees representing JetBlue at on-site events with talking points, and how to embody the JetBlue brand- Coordinated the execution of brand materials and brand messaging, along with the set-up and staffing of JetBlue-sponsored events

Long Island City, New York, Us