Hanna Lee Email & Phone Number

San Francisco, California, Us

- Lead cross-functional teams to concept and execute integrated marketing, acquisition, product launch, and organic growth campaigns across multiple Hims and Hers product lines on all categories (Weight Loss, Sexual Health, Hair and Mental Health)- Strategic thought leader within the organization providing direction and guidance to drive growth through creative and messaging across all touch points; turn strategic insights into actionable plans that drive impact- Manage all aspects of executing campaigns across multiple channels in partnership with the media team and other channel owners

Chicago, Illinois, Us

Chicago, Illinois, Us

- Led US integrated marketing, content production and go to market development and execution for all new product and campaign launches- Integral part of the strategy and big idea development of the "Wellness is Vital" Jennifer Aniston brand campaign and spearheaded go-to-market plan and asset roll out- Jennifer Aniston campaign efforts contributed to business growing 103% YOY in 2021 and led to a full acquisition with Nestle Health Sciences - Managed relationship with external agencies and creative partners to ensure all integrated content (always-on product and brand campaigns) laddered up to US marketing KPIs and strategy- In 2021, managed international localization efforts for Jennifer Aniston campaign creative and spearhead asset roll out plans for 15+ countries- Developed integrated go-to-market plans for US product launches and key drive periods with cross-functional teams (sales, shopper, digital, brand management)- Oversaw the content production team and led art direction and creative development of always-on brand content and assets on paid, owned and earned channels- Served as creative liaison to the design, digital, social, influencer and experiential teams, providing creative oversight on brand activations, digital ads, production/design and consumer engagement programming- Managed creative and production operations; built an integrated marketing briefing process used across the organization and an intricate creative briefing infrastructure for comprehensive project timelines

Chicago, Illinois, Us

- Developed and executed big idea campaign creative, marketing communication and campaign strategy- Led the "It's Within Us" Jennifer Aniston campaign creative and go-to-market plan execution on a global scale; managed relationship with talent teams, the creative agency and external creative partners- Oversaw all integrated marketing; worked collaboratively with various touch points across the marketing department (ecomm, shopper, social, influencer, digital, content production, design, etc.) to bring to life cohesive strategy and go-to-market integrated plans for all product launches and key business initiatives- Managed the content production team and led creative development of brand assets and digital content for social, digital and media platforms- Managed creative and art direction on content development including brand photography and videography- Led international content development for all global markets and provided creative guidance on international content look/feel, tone and messaging - Brand leadership liaison to the social engagement, influencer and experiential teams, providing creative guidance on brand activations, production/design and consumer engagement programming- Oversaw brand marketing and integrated communication development, working collaboratively with copywriting and education/RD teams on integrated consumer-facing messaging for new product launches (on packaging, DTC, retailer dot com, social and digital advertising)

New York, Ny, Us

- Department lead for Ogilvy Experiential managing:integrated campaign development, content strategy development, creative development, experiential production, content production, integrated channel planning, digital experience integration, PR and influencer amplification, creative project management, retail amplification and consumer promotion programming for brands including Glade, Mrs. Meyer's, Caldrea, Windex, KIWI Shoe Care, Morton Salt, Jimmy Dean, Tyson and Huggies- Management Supervisor leading account management on seven brands; responsibilities included managing creative development process and oversee development of experiential, TV, print, outdoor and media advertising- Led internal and integrated agency teams, manage staffing plans, KPI measurement, overseeing campaign budgets and financial reconciliation- Managed brand partnerships and oversee content production and execution- Led integrated content production and creative operations for the KIWI Portraits Completed campaign, which garnered 5 Cannes Lion Awards and 13 Clio Awards in 2017- Managed creative execution and production for the Glade Museum of Feelings campaign, which garnered 4 Cannes Lion Awards in 2016, including a Gold Lion for Live Brand Experience

New York, Ny, Us

- Led account management for various SC Johnson, Unilever and Hill's Pet Nutrition brands- Led integrated campaign development, experiential creative production, content production, content strategy development, integrated marketing channel planning, social media content programming, consumer promotion development across all accounts- Ensured strategies were executed to deliver results based on clients'​ objectives and reached target audiences across all cross-functional platforms (social, shopper/promotions, traditional print/ad, digital/media and PR)- Managed P&L, program budgets and financial reconciliation- Additional manager responsibilities included: managing integrated internal teams and agency partners, managing staffing plans, overseeing brand partnerships, budget & revenue management, contract negotiation, operations management, project management, content strategy & creative development and content production

Chicago, Il, Us

- CPG client service lead and new business development lead for FCBX- Led experiential marketing channel planning, strategy development and brand experience executions for various integrated marketing campaigns- Managed brand partnerships, sponsorship negotiation, experiential strategy and programming for B2B activations for Aramark, Discover and Coca-Cola- Responsible for growing the Del Monte / Big Heart Pet account into a multi-million dollar account by launching nationwide retail programs in 50 states for 3 consecutive years; executed over 13,000 in-store events with an overwhelming 32% coupon redemption year after year- Oversaw experiential creative development, strategic planning and bespoke brand activation executions for various integrated brands including: ** "It's So Miami" SXSW social media campaign promoting Miami Board of Tourism luxury sector ** Oreo 100th Birthday Celebration executing 7 pop-up stunts in 7 cities occurring simultaneously with the Oreo Daily Twist digital campaign ** Aramark Brand Immersion Expo Las Vegas Takeover ** Sprite & LeBron James "King James" Sprite 6 Mix Fan Experience

Chicago, Il, Us

Chicago, Il, Us

- Managed experiential, sports marketing and multicultural marketing efforts for the Verizon Wireless account- Client service responsibilities include: experiential strategy and planning, creative production, experiential content development, sponsorship negotiation, internal management, conceptualizing-planning-executing experiential activations, business development, budget management- Spearheaded creative production and experiential programming for Verizon Wireless sports sponsorship activations, focusing on building brand affinity with millennials through unique experiences that highlighted new product innovation on NFL, NBA, NHL and NCAA platforms- Led multicultural brand awareness initiatives for Verizon Wireless, launching the first ever Asian-American consumer promotion program for the brand in 10 West Coast markets- Managed creative oversight, experiential production and execution of interactive fan experiences at Super Bowl XLV, NFL Draft Day and Pro Bowl, Green Day VIP Mobile Tour, Taylor Swift VIP Mobile Tour, US Open of Surf, X Games 2010 and 2011

Chicago, Il, Us

- Assisted with experiential marketing efforts and field marketing operations for Verizon Wireless and BlackBerry accounts, raising brand awareness and trial through live, immersive brand experiences- Managed a year long, nationwide collegiate field marketing program for Verizon Wireless, targeting millennials at universities including UT-Austin, Auburn, UAB, UGA, UC-Chapel Hill, LSU, OU and OSU- Facilitated onsite event logistics and managed brand activations for Verizon Wireless sponsorships in the music and sports categories including: NHL Winter Classic, Sports Illustrated Sportsman of the Year, BlackBerry Timbaland VIP Concert Series, Summer & Winter DEW Tour and Gatorade Free Flow Tour

New York, Us

- Marketing internship facilitating Teen Vogue "It Girl" market research projects which analyzed teen buying trends with Conde Nast advertising partners including Nike, Sketchers and Maybelline