I design digital experiences at the intersection of advertising, content strategy, and UX, with a strong foundation in Service Design. My background spans creative copywriting, graphic production, advertising, front-end development, and journalism, allowing me to approach omnichannel environments with a well-rounded perspective. I am highly skilled in data analysis and data-driven content planning, using insights from performance metrics and user data to keep content strategies aligned with business goals and user needs, creating the handshake between upper and lower funnel. As the Content Director of siemens.com, I lead cross-company processes to align content with our strategic objectives. My responsibilities include content audits, planning, and managing a budget to drive user engagement. I also utilize the latest AI tools for research and content prototyping. While I have not had direct reports in my many roles at Siemens, I have overseen large-scale, cross-functional projects and processes, ensuring collaboration and strategic integration across teams. Outside of Siemens, I am the Managing Editor and co-founder of Selvtægt, a music magazine. I oversee overall strategy, funding, and brand consistency while my Daily Editor manages content production. Together we are responsible for the growth and well-being of 15 volunteer staffers.I am passionate about mentoring, and I actively support colleagues through both formal and informal mentoring roles both within Siemens and in external networks. Additionally, as an accredited exam proctor at Danish Business Academies, I help evaluate student's practical skills needed in today’s industries.My leadership style is grounded in enthusiasm, empathy, and transparency. I foster environments that promote psychological safety, where open feedback and brave decision-making are encouraged to drive both individual and collective growth.