Hannah Hoffmann, M.A. Email & Phone Number

Fort Myers, Florida, United States

• Assist with content needs and event execution for large-scale company programs including, employee resource groups, CEO Q&A’s, global town halls, and HR projects
• Develop and execute companywide communication plans focused on new initiatives, programs, and culture campaigns
• Plan, film, edit, and distribute employee testimonial videos, CEO vlogs, recruitment videos, and company updates
• Ensure employees are educated and aware of all company news, mission, and strategies with SharePoint sites, monthly & weekly newsletters, blogs, intranet announcements, and email communication
• Design executive leadership slide presentations for company events and assist with email creation

Fort Myers, Florida, United States

• Built out company-wide internal programs designed to increase company engagement and culture. Projects include a fun committee, brand ambassador program, and a mentoring program.
• Executed paid and organic digital strategy content for internal and external platforms including Facebook, Twitter, Instagram, LinkedIn, and Glassdoor.
• Designed recruitment collateral, which upon implementation has seen an increase in link clicks and email sign-ups when utilizing the digital QR code campaign.
• Created a consistent brand voice, messaging, and design across all internal and external channels to create a seamless company image.

New York, New York, United States

• Developed social media calendars for clients which included Instagram Feed, Instagram Reels, Instagram Stories, Twitter, Facebook, LinkedIn, Pinterest, and TikTok content
• Lead community management efforts on all social media channels to drive engagement and increase follower counts for our clients
• Managed email marketing efforts on Constant Contact, Klaviyo, and MailChimp for our clients
• Oversaw and delegated assignments for a team of interns which include public relations, social media, data & analytics, and graphic design titles

Gainesville, Florida Area

• Created copy for an email campaign focused on increasing attendance at our client’s event
• Consistently provided our clients with updates and edits on content often with a day turnaround time

Jacksonville, Florida Area

• Presented an unbiased brand audit to Daigle Creative which included competitive research, industry research, market research, and marketing tactics
• Created social media calendars, newsletters, video scripts, and talking points for five separate accounts with deliverables each week

Gainesville, Florida Area

• Updated information related to the company’s magazine, which included proofreading final edits, fact-checking, and fixing content placement
• Composed articles for the bimonthly publication of HOME and BUSINESS - often requiring interviews

Gainesville, Florida Area

• Interacted with fans, handled promotional giveaways, and supervised tabling during all sporting events
• Oversaw the logistics of various sporting events by setting up the arena, facilitating halftime events, and coordinating behind the scenes communication

Master Of Arts - Ma, Digital Strategy

Bachelor'S Degree, Advertising

Activities and Societies: Ad Society - Member; Signing Gators - Member; Dance Marathon - Fundraiser; Scholarship Recipient - Florida.

Education record

Activities and Societies: National Honors Society - Vice President, Interact Club - Member, Varsity Softball - Captain, Varsity Bowling.