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Strategic product marketing manager with over six years of experience in creating and executing content and product marketing strategies for B2B and B2C companies. I have a passion for storytelling, research, and building brands that connect with customers and audiences.As platform product marketing manager at Crossbeam, I drove the go-to-market strategy for 30+ launches on the platform, resulting in a 60% YoY increase in users. I also ran the promotional campaigns for two successful customer events, generating approx. $500K in incremental ARR.With a background in journalism and content marketing, I can run point on top-of-the-funnel marketing initiatives, including but not limited to blog posts, e-books, one-pagers, social media posts, and landing pages.My technical skill set includes competitive and market research, data analysis, and campaign management.
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Product Marketing ManagerTebra May 2024 - PresentCorona Del Mar, California, Us -
Freelance WriterPopsugar Feb 2018 - PresentSan Francisco, Ca, UsResearched, pitched, and wrote articles on various topics, including fashion, movies, TV shows, Netflix specials, and books -
Product Marketing ManagerCrossbeam Oct 2022 - Nov 2023Philadelphia, Pennsylvania, UsWas the sole PMM across the entire platform driving GTM strategy for 30+ launches on Crossbeam Core and Sales Edge products. Within 1 year, we saw a 60% increase in users on the platform.Published monthly product newsletter, template library, ran CS and sales technical and value story enablement sessions, created competitor battle cards, conducted user feedback and research, and much more.Owned the promotional campaign for our first-ever customer event, the 2022 Connector Summit, which generated approx. $500K in incremental ARR -
Content Marketing ManagerCrossbeam Aug 2021 - Oct 2022Philadelphia, Pennsylvania, UsStrategized, managed, and ran top-of-funnel campaigns, including webinars, paid ad campaigns, interactive landing pages, social media, blog posts, and newsletters.Oversaw the execution and publication of four e-books within one year, totaling more than 3000 downloads.Ran the promotional campaign for Crossbeam's first-ever in-person conference, Supernode 2022, which was a sold out event.Spearheaded the SEO initiatives that won back lost keyword traffic and led to an increase in visitors.
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Content ManagerPatientpop Inc. Sep 2019 - Aug 2021Corona Del Mar, California, Us• Oversee the strategizing and launch of SEO digital content for healthcare clients, providing expertise and editorial insight to drive SEO performance• Supervise 80+ freelance copywriters and editors utilizing project management software, including Salesforce, Asana, and Trello, and oversee freelancer invoices• Work cross-functionally with Customer Success, Finance, and Marketing teams to develop process efficiencies and client-facing collateral, including an expedited freelancer invoice process and SEO content marketing infographics• Launched 800+ accounts while exceeding key metrics related to launch time, quality, and customer success (CSAT 4.8+ and 100% QA) -
Senior Content ManagerNapco Media Sep 2015 - Sep 2019Philadelphia, Pa, Us• Wrote, edited, and blogged short- and long-form content about promotional apparel trends for print and online B2B publications• Managed social media accounts for three brands on Instagram, Twitter, Facebook, and LinkedIn• Attended events and trade shows where I reported on and interviewed industry experts and high-level executives• Launched a new website and brand, including email newsletter content and deployment to 40,000 subscribers• Wrote, filmed, and edited videos for Promo Marketing's ongoing video marketing series -
Online Editor/Marketing Associate- Consumer Technology Publishing GroupNapco Media Jun 2013 - Sep 2015Philadelphia, Pa, Us• Developed and edited B2C and B2B content reviewing technological products, TV shows, music albums, and internet culture• Managed all brand social media sites, including Twitter, Facebook, Pinterest, Instagram, Reddit, and LinkedIn• Reported from multiple trade shows and events every year, including CES and CE Week• Handled email marketing and sponsored content for multiple advertisers
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Freelance WriterFitt Jun 2016 - Jun 2018Pittsburgh, Pennsylvania, Us• Researched and pitched SEO-optimized articles on health and wellness events and trends in Philadelphia• Wrote 1-2 highly shareable listicle features a week and shared to social media channels -
Editorial InternNorth American Publishing Company Sep 2012 - Jan 2013Philadelphia, Pa, Us
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Public Relations AssistantDss Communications May 2011 - Aug 2011Helped with media list creation and outreach ~ utilized Cision• Sat in on staff meetings and directly supported Diane Shader Smith• Worked directly on client campaigns for Veggie Grill, Beverly Hills Hotel 100 Year Anniversary Book,Christopher Lowell and Jeanne Pritzker.
Hannah Abrams Skills
Hannah Abrams Education Details
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Saint Joseph'S UniversityCum Laude. -
University Of Galway
Frequently Asked Questions about Hannah Abrams
What company does Hannah Abrams work for?
Hannah Abrams works for Tebra
What is Hannah Abrams's role at the current company?
Hannah Abrams's current role is Product Marketing Manager.
What is Hannah Abrams's email address?
Hannah Abrams's email address is ha****@****pco.com
What is Hannah Abrams's direct phone number?
Hannah Abrams's direct phone number is +131072*****
What schools did Hannah Abrams attend?
Hannah Abrams attended Saint Joseph's University, University Of Galway.
What skills is Hannah Abrams known for?
Hannah Abrams has skills like Public Relations, Social Media, Management, Marketing, Community Outreach, Sales, Marketing Communications, Editing, Email Marketing, Microsoft Office, Social Media Marketing, Blogging.
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