Hannah Beech Email & Phone Number

London

We give insight a louder voice through the power of Customer Closeness.

Working as part of the Research and Insight Team, focused on designing and rolling out a Customer Closeness program within the business. Other responsibilities included upskilling the team in qualitative methods and proposition development research.

Various assignments across beauty, wellness and technology sectors.

London, United Kingdom

Qualitative Research Director at 2CV. 15 years’ experience conducting research across most sectors including commercial and social research. Key areas include sport and fitness, food and drink, health and beauty, telecoms and public sector research. Created and headed up the Sport and Wellness specialism at 2CV, helping clients to understand the role health and fitness plays in people’s lives and developing strategies for activating people, increasing participation numbers and gaining market share. Clients include Sport England, England Athletics, Speedo, Tetley, PZ Cussons and Transport for London. Invited to present at the Women in Sport Insight series conference in London, speaking about how to encourage more women to live active lives. Always working in close partnership with clients to create research and deliver insights that made a difference. Qualitative new business lead of 2CV’s Life and Style Practice, focused on identifying opportunities for business growth and winning business. Developed bespoke research approaches based on the client’s business problem. Traditional approaches used (focus groups, co-creative workshops, IDIs, ethnography), as well as digital and more innovative methodologies to unpick consumer behaviour and reveal meaningful insight for clients. Also delivered integrated (qualitative and quantitative) research. Key areas of expertise include:- Audience understanding research (particularly segmentations)- Behaviour change research - Product development - Communications testing - NPD/ innovation - Future trends research Well versed in behavioural science theory and its application to qualitative research design and analysis. Other clients include Vodafone, Pizza Express, Transport for London, Tesco and the Nike Foundation.

2Cv

Secondment at Vodafone, managing insight for youth brand VOXI. • Worked closely with senior staff to align research plans with commercial/ brand strategy • Managed qualitative and quantitative research projects including brand trackers, creative development research and deep dive qualitative work • Liaised with teams across the business to strategically embed insight and maximise its impact • Identified and championed opportunities for future research to help drive business growth.• Budgeting and financial planning.

London, United Kingdom

Advertising agency Planner and Account manager. Accounts included Innocent, Skype, BlackBerry and eBay.