Vice President Of Marketing, North America
September 1st, 2021 - Formation of Focusrite Group US• Lead, develop and set strategy for all aspects of brand, channel, artist, media, EDU marketing and trade shows / events for the US territory across 3 leading MI brands.• Create and implement marketing plans to influence demand, and increase sales, for both new product launches and sustaining products, that align with both the global company vision and US Sales plan.• Set, develop, and maintain fiscal budget with full accountability.• Analyze and understand effective social media tactics, US end-user and channel ecomms.• Maintain, recognize, and grow mutually beneficial relationships with media, artists, and channel contacts.• Nurture and cultivate the US Marketing team, encouraging creativity and modern marketing tactics, developing confident and passionate marketeers who strive for excellence, who also believe that good enough is not always good enough.• One of four strong US territory Senior Management team, responsible for all areas of maintaining smooth office operations, from business strategy, healthcare, vacation and new-parent leave policies, to staff hiring, retention, development/trainings and company moral building activities. This is alongside day to day business operations including but not limited to sales promotions, dealer relations, demand planning and sales forecasting.• US lead for Global Diversity & Inclusion "Pride In Music" Group Initiatives, growing and maintaining business commitments and actions to ensure the LGBTQIA+ community (internally and customers/partners) feel and are safe, welcome, represented and empowered by our actions.