Hannah Chen Email & Phone Number

Tokyo, Japan

Tokyo, Japan

Be responsible for business intelligence in user engagement (retention, user behavior, product feature analysis, etc...) and marketing science (user acquisition, attribution tracking analysis, etc...).

Taipei City, Taiwan

- Partner with Data Engineering to design dynamic and flexible datasets to meet business team's needs.- Generate and visualize data solutions for internal stakeholders to explore, analyze and make decisions.- Proactively suggest business teams do a/b tests or implement trial campaigns based on data insights and prediction.

Taipei City, Taiwan

- Closely work with the data team to frame marketing metrics and initiate data-driven logic in the marketing team.- Initiate projects with a PDCA SOP for the growth of the AARRR conversion rate (register rate, retention, paid-rate, ARPU, etc.)- Data visualisation to demonstrate insights of analysis and testing performances.

Taipei City, Taiwan

- Built and operated 17media's social media, including Facebook, Youtube, 17 official website, and 17Media.- Executed PR practices, covering topics from "Machi Bigbrother: from singer to entrepreneur" to "Utilising AWS to Create an Entertainment Empire - 17Media".- Be the owner of “Announcement of M17 Entertainment Press Conference”. (Please see attachment.)

Taipei City, Taiwan

Apex Communications is the top PR agency in Taiwan to work on traditional/digital communications and brand/crisis management for clients from hi-tech industry. Apex is under the Elite Public Relations Group, the largest communication group in TW, which includes 12 brands.1. PR practicesProvided industrial consultancy/brand management/crisis management services, and initiated and implemented several types of PR tactics and integrated marketing campaigns for hi-tech international… Show more Apex Communications is the top PR agency in Taiwan to work on traditional/digital communications and brand/crisis management for clients from hi-tech industry. Apex is under the Elite Public Relations Group, the largest communication group in TW, which includes 12 brands.1. PR practicesProvided industrial consultancy/brand management/crisis management services, and initiated and implemented several types of PR tactics and integrated marketing campaigns for hi-tech international enterprises including IBM- STG/GTS/CORPORATE, Dassault Systèmes and Yahoo Flickr.2. ProjectsWorked as a project leader in various projects, including “IBM Annual Brand Plan 2014 in Taiwan”, “IBM POWER8 Technology Announcement in Taiwan”, “Yahoo Flickr Photowalk in Taiwan”, and other press activities. I also worked as a team member for more than 20 PR events for clients such as ARM, Getac, SanDisk, Lenovo, TI and so on.3. LeadershipWorked as a half-year leader of internal communication team to encourage experiences sharing and innovative brainstorming and enhance perfect interaction between colleagues. Also worked as a half-year leader of education team to plan the weekly-based optional courses which contain lectures and workshops for profession improvement. Show less

Taipei City, Taiwan

Brandsugar helps enterprises to overcome the digital marketing challenges and win the young's heart. It served Blackberry, Monopoly, etc.1. Responsible for Goodthing MapOrganised and coordinated for the previous works including business developing, content planning and marketing campaigns initiating.2. Achievements- Carried out the cooperation with “The Big Issue (TW)” and “Department of Social Work, NTU.”- Wrote press release for the “Reality film- Gift for tough… Show more Brandsugar helps enterprises to overcome the digital marketing challenges and win the young's heart. It served Blackberry, Monopoly, etc.1. Responsible for Goodthing MapOrganised and coordinated for the previous works including business developing, content planning and marketing campaigns initiating.2. Achievements- Carried out the cooperation with “The Big Issue (TW)” and “Department of Social Work, NTU.”- Wrote press release for the “Reality film- Gift for tough moms” campaign and delivered sweet points which reported by several media groups in Taiwan. Show less

Taipei City, Taiwan

・Conducted industrial analysis and research on member companies・Coordinated the intern-recruiting event and obtained 85 applicants (compared to 60 in the last year)

Master’S Degree, Digital Culture And Society (Big Data In Culture & Society)

Related Coursework: Digital Media, Digital Marketing, Curating Digital Culture, Mobile and Social Media

Bachelor Of Arts (Ba), Philosophy